How should the motorbike helmet of the future look and feel?
With our support, students of Media & Interaction Design at the Osnabrück University of Applied Sciences are designing two concepts over the course of a semester for an exciting customer: BMW Motorrad.
Team 1: The »BMW Shapeshifter«
Created by: Luna Brumund, Lisa Bisschop, Ann Kristin Delplanque, Lara Thiele
Pure passion & intense riding experience
A futuristic concept, but not a digital monster.
The creation »BWM Shapeshifter« shows a helmet that delivers a feeling of absolute freedom: both the outer shell of the helmet, which is made of adjustable lamellas, and the UI, which optically adjusts to the environment, dynamically adapt to the ride. It reshapes itself aerodynamically at high speeds, moves like a second skin when the rider turns their head or settles into the perfect curve together with the rider. It makes the rider forget that they are wearing a helmet at all. The idea moves away from an absolute focus on safety and presents a helmet that places the feeling of freedom at the center.
Out of the box thinking — remote and freestyle implementation
As the whole project started during the pandemic, the project work was conducted almost entirely remotely. The team used the software Trello for project management and general documentation. Following a research phase including an online survey on user behavior, students focused primarily on popular methods of user-centered design such as the creation of personas and customer journeys. These results flowed into further brainstorming sessions and finally into the concept with Moodboard, Storyboard and animatics, before the animation phase began. When asked about particular challenges, the team responded: »Time and again, our radically positive attitude has brought us out of minor creative slumps.«
One of the focuses of the Shapeshifter team was the question of how to present the idea as concretely as possible in a short time, and thus convince the target audience. They therefore created illustrations to convey the feeling of the concept, and incorporated several technical sketches of the helmet to explain how it works.
»We were very happy with MUTABOR’s good and very helpful feedback, which continually kept us on track in our progress. Here too, the continual positivity played an important role. We never felt that we were »only students«, we were always working as equals, and this helped us move forward in many ways. Thank you!« Team Shapeshifter
Burkhard Müller, CDO MUTABOR: »We gave students the opportunity to develop concepts for top brands. Without having to worry about budget limits and customer requirements, completely new solutions emerge that continue to inspire customers and us.«
Team 2: The concept »Horizon«
Created by: Sinem Dinarla, Swetlana Fengler, Anastasia Schreiber, Yannis Vogel
See beyond reality!
The underlying thinking behind the idea is that in many ways, experience relies on sharing. The feeling of an experience is intensified when you share it with others. The concept takes this idea and describes a helmet where you can share the surroundings of your motorbike tour with friends or see your friends’ surroundings on your own route. However, your own road conditions are always integrated so that the motorbike tour can carry on smoothly and calmly. This is implemented using XR.
»Of course, as designers we find it particularly exciting to collaborate on future projects and contribute our own ideas.« Team Horizon
The animation on the left symbolizes the loading process; the new, spectacular environment appears on the right.
A spontaneous idea grew into a vision
»The greatest challenge from our perspective was reducing everything to a coherent idea and turning that into a well-thought-out conceptual design.« Team Horizon
To start, the team drew up a plan consisting of research and initial training, followed by gathering ideas, conceptualization and then implementation. The precise implementation was not planned from the start, but rather emerged together with the process. Gathering ideas and conceptualization took up most of the time.
»The direct and quick contact and the regular communication rounded out the overall collaboration. We are grateful for the opportunity given to us and we are proud of the resulting product.« Team Horizon
Media & Interaction Design at the Osnabrück University of Applied Sciences
The degree program combines an undergraduate design degree with fundamentals of information technology, psychology and communication theory. Graduates are familiar with design, technological principles and the principles of human perception. As a result, they are able to design complex system workflows allowing users to interact intuitively, enjoyably and effectively with digital devices and services.
Henrik Arndt, Professor of Interactive Media: »Our Media & Interaction Design degree program teaches students the diverse skills they need to solve the design tasks of today and tomorrow in a project-oriented and practical way. The »Future Helmet« project with MUTABOR and BMW Motorrad is a successful example of this approach.«
The next two projects between the Osnabrück University of Applied Sciences and MUTABOR have already begun. This time, we are revolutionizing household appliances and soccer.