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We help companies that say:

I’m going to change

EnBW

An impulse-giving brand presence for visible change.
  • Brand Experience
  • Brand & Corporate Design

BMW Motorrad

More flexibility for the diversity of an experience brand.
  • Brand Strategy
  • Brand & Corporate Design
  • Packaging Branding
  • Digital Branding

Huawei

The brand-new store identity: social-centered by design.
  • Brand Architecture
  • Brand Experience
  • Experience Strategy
  • Retail

Migros

Mobile Game Marketing
  • Digital Strategy
  • Apps
  • Digital Experiences
  • Digital Branding

OTTO

For OTTO, we developed a mobile-first brand identity that makes the brand’s shift to a platform clearly visible.
  • Brand Strategy
  • Brand Experience
  • Brand & Corporate Design
  • Digital Design Systems

GEA

Go for the better.
  • Brand Strategy
  • Brand Experience
  • Brand & Corporate Design
  • Digital Design Systems

Bahlsen

A family enterprise with a fresh look and feel.
  • Brand & Corporate Design
  • Digital Design Systems
  • Packaging Branding
  • Digital Branding

The will to change connects us with our customers.

We are MUTABOR. Germany's largest independent 360° design agency & brand consultancy. We develop strategies to achieve a brand's target image—both internally and externally. We shape agile design systems that unlock a sustainable brand experience at every touchpoint—whether physical, digital or hybrid. We program and design digital products and services to enable a limitless, future-oriented interaction with the user.

our promise
We empower your brand to the next level.

Our Services

To the next level with pace-setting creativity and a uniquely interdisciplinary approach.

Our work is always strategy-based and target-driven: empowering brands to the next level in the context of trends and society.

To do this, we use our iterative Next Level Process and assemble an interdisciplinary team of strategists, designers, architects, developers and project managers—united by the commitment to develop and shape a brand in every facet with dedication and industry-leading expertise.

New Brand
  • Brand Strategy
  • Brand Architecture
  • Brand Experience
  • Brand & Corporate Design
  • Digital Design Systems
New Packaging
  • Packaging Branding
  • Sustainable Packaging
  • Storytelling Packaging
  • Digital Packaging
New Digital
  • Digital Strategy
  • Apps
  • Platforms
  • Digital Experiences
  • Digital Branding
  • Code & Data
New Spaces
  • Experience Strategy
  • Retail
  • Showrooms
  • Virtual
  • Exhibition & Event
New Content
  • Content Strategy
  • Launch Communication
  • Product Hypes
  • Next Level Reports

Highlights

THIS IS FOOD!

Die neuen, opulenten Motive von yfood stellen den ikonischen Claim THIS IS FOOD in den Kontext mit Junk-Food Produkten bekannter Fast Food Advertiser.

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ADC Virtual Gallery

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Study: Brand trust in professional soccer

In a representative study Sasserath x MUTABOR shows what brands in world of professional soccer need to bring to the table in order to be strong and sustainable.

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Into the Metaverse

MUTABOR is preparing for the future and is launching its own team in the Metaverse. With them: MU zuki, TA wow & BOR ape.

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Ukraine Supporters Project

Refugees from Ukraine are welcome here! It's good if you think that - it's even better if you show it. With a real statement scarf that helps people at the same time.

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Next Level Process

From market player to innovation leader: the five steps to a holistic next level solution explained in brief.

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Society-Centered Design

„From me to we“ oder das Design der Zukunft: Society Centered Design baut die Brücke zwischen Marke und Gesellschaft. Und birgt echte Wettbewerbsvorteile.

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News

16/03/2023

German article

SXSW: Trends for live communication

"SXSW clearly proves that people are excited about live experiences with brands and companies," says our ECD Ben Erben, who is currently live on site. What inspired him most? He summed up three highlights for the magazine EVENT PARTNER:

08/03/2023

German article

Expert Check: Lancia’s Rebranding

Read for yourself what Heinrich Paravicini thinks about the Lancia redesign. As an expert in brand relaunches and designs, he regularly scrutinizes these topics for the "Werbewoche" platform and has a clear opinion on the matter.

07/03/2023

German article

“Hamburg’s image will suffer!”

The Maerk shipping company is abandons the Hamburg Süd brand. For a long time it carried the name of its home port around the globe. It is the end of an eventful history. ZEIT ONLINE asked our CCO Heinrich Paravicini for his opinion.

23/02/2023

German article

What does a UX Director do?

Are you interested in a job in UX? Our UX Director Daniel Kränz was happy to let INTERNET WORLD's Alessa Kästner take a look at what he's doing. Here he tells us about his day-to-day work:

22/02/2023

German article

W&V honours 100 leaders of the communications industry!

The managzine W&V has identified the 100 most interesting personalities in the communications industry today. Doers and shakers from whom we can expect something special in the coming months. Congratulations! Among them is our Digital Director Burkhard Müller!

08/02/2023

Tranformation & Rebranding at Futurice

The brand can be an emotional issue for a company - especially in a corporate culture built on the idea that everyone is responsible for the brand. Developing the brand Futurice proved to be a learning journey through internal communication:

02/02/2023

German article

Brand Check

In his regular column for the Swiss platform Werbewoche and the associated m&k magazine, Heinrich Paravicini took a look at the new motion design of the NBA documentary.

01/02/2023

We are guests at the Marketing Club in Cologne

If you want to know how to win and keep customers in the future with Society Centered Design, you should not miss Burkhard Müller's talk at the Marketing Club in Cologne.   More information and registration:

Career at MUTABOR

The next level for your career.

We are an interdisciplinary team of brand experts with a wide range of specialities and experience. We are committed to the best solutions and try to improve the world sustainably through content and visual design. We are always on the look out for reinforcements and good minds. If you can imagine becoming a Mutaborian and boost your career, then please step this way. Join us.

More about career

Ready to work with us?

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