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We help companies that say:

I’m going to change

MUTABOR.AI

Create on-brand content with AI

kleinanzeigen

Brand redesign for one of Germany's largest online marketplace platforms
  • Brand & Corporate Design
  • Digital Branding

EnBW

An impulse-giving brand presence for visible change.
  • Brand Experience
  • Brand & Corporate Design

Huawei

The brand-new store identity: social-centered by design.
  • Brand Architecture
  • Brand Experience
  • Experience Strategy
  • Retail

Migros

Mobile Game Marketing
  • Digital Strategy
  • Apps
  • Digital Experiences
  • Digital Branding

OTTO

For OTTO, we developed a mobile-first brand identity that makes the brand’s shift to a platform clearly visible.
  • Brand Strategy
  • Brand Experience
  • Brand & Corporate Design
  • Digital Design Systems

GEA

Go for the better.
  • Brand Strategy
  • Brand Experience
  • Brand & Corporate Design
  • Digital Design Systems

The will to change connects us with our customers.

We are MUTABOR. Germany's largest independent 360° design agency & brand consultancy. We develop strategies to achieve a brand's target image—both internally and externally. We shape agile design systems that unlock a sustainable brand experience at every touchpoint—whether physical, digital or hybrid. We program and design digital products and services to enable a limitless, future-oriented interaction with the user.

our promise
We empower your brand to the next level.

Our Services

To the next level with pace-setting creativity and a uniquely interdisciplinary approach.

Our work is always strategy-based and target-driven: empowering brands to the next level in the context of trends and society.

To do this, we use our iterative Next Level Process and assemble an interdisciplinary team of strategists, designers, architects, developers and project managers—united by the commitment to develop and shape a brand in every facet with dedication and industry-leading expertise.

New Brand
  • Brand Strategy
  • Brand Architecture
  • Brand Experience
  • Brand & Corporate Design
  • Digital Design Systems
New Packaging
  • Packaging Branding
  • Sustainable Packaging
  • Storytelling Packaging
  • Digital Packaging
New Digital
  • Digital Strategy
  • Apps
  • Platforms
  • Digital Experiences
  • Digital Branding
  • Code & Data
New Spaces
  • Experience Strategy
  • Retail
  • Showrooms
  • Virtual
  • Exhibition & Event
New Content
  • Content Strategy
  • Launch Communication
  • Product Hypes
  • Next Level Reports

Highlights

Software Defined Vehicle: Inner Beauty

While we in Europe are still debating the pros and cons of the electric car and the electric vehicle as a revolutionary turning point in automotive history, the Chinese world has long since moved on.

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Huawei: the new AITO retail concept

Over the past four years, our concept for the integration of the AITO vehicle into existing Huawei retail outlets has been implemented around 400 times.

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Talking Head Christian Breid

Content and data expert Christian Breid comments on current challenges in the marketing world and offers practical solutions. His writing is entertaining yet in-depth on topics that are currently on the industry's mind.

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Is Made in China the new Made in Germany?

Chinese car manufacturers are on the rise. Will they overtake their German competitors? Melanie Rönnfeld breaks it down!

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ADC Virtual Gallery – MUTABOR brings the ADC into the metaverse

Mehr erfahren

Study: Brand trust in professional soccer

In a representative study Sasserath x MUTABOR shows what brands in world of professional soccer need to bring to the table in order to be strong and sustainable.

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Into the Metaverse

MUTABOR is preparing for the future and is launching its own team in the Metaverse. With them: MU zuki, TA wow & BOR ape.

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Ukraine Supporters Project

Refugees from Ukraine are welcome here! It's good if you think that - it's even better if you show it. With a real statement scarf that helps people at the same time.

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MUTABOR Next Level Process: Our path to sustainable transformation

From market player to innovation leader: the five steps to a holistic next level solution explained in brief.

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Society-Centered Design

„From me to we“ oder das Design der Zukunft: Society Centered Design baut die Brücke zwischen Marke und Gesellschaft. Und birgt echte Wettbewerbsvorteile.

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News

08/11/2024

German article

How to enter the market

If a product design is loud on the market and authentically conveys the brand values, it stands out - and is well received by consumers," says Ipek Molvali in her guest article for the trade magazine creativ verpacken (www.creativverpacken.de).

23/10/2024

Fresh croissants in New York? Head to Lidl!

Lidl has also made it to the USA, and Andreas Freitag went to see for himself. In his column 'Go West' he asks: How far can the European recipe for success be exported?

22/10/2024

German article

Reading tip: What should the working environment of the future look like?

More and more companies are inviting their employees back into the office. But what does the working environment of the future need to look like for employees to see added value? Our CD Lennard Günther advises clients on these questions.

21/10/2024

Our Kleinanzeigen branding wins Silver Effie

We are very proud to have been a part and driver of this transformation: shortened name, new design, brand core focused on price & sustainability - a huge success and the platform continues to grow.

30/09/2024

German article

Is Munich like Los Angeles?

"Yes and no," says Andreas Freitag, president of Mutabor Inc in L.A. In his entertaining LinkedIn column with insights from the US, he talks today about prejudices, truths and economic power in Southern California.

25/09/2024

German article

The last Tupperware party?

With a new brand identity and fresh designs, the company is attempting to reposition itself and regain its former strength. Heinrich Paravicini, founder and creative director, takes a closer look at this bold move. Read more now:

23/09/2024

German article

We are one of Germany’s most successful design agencies

We are once again number 1 among independent, owner-managed corporate design agencies! In the current rankings of the marketing magazine HORIZONT as well as W&V and PAGE, we are listed in second place. 1st place went to network agency MetaDesign. A huge thank you to all Mutaborians, customers and partners.

05/09/2024

German article

Killer water in cans?

Andreas Freitag (President of the newly founded Mutabor Inc) writes in his latest column about how a bold strategy and investors are meeting a huge market of consumers who know how to have fun. The start-up behind it reached a valuation of 1.4 billion dollars in the last round. After 5 years. Typically American?

Career at MUTABOR

The next level for your career.

We are an interdisciplinary team of brand experts with a wide range of specialities and experience. We are committed to the best solutions and try to improve the world sustainably through content and visual design. We are always on the look out for reinforcements and good minds. If you can imagine becoming a Mutaborian and boost your career, then please step this way. Join us.

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