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We help companies that say:

I’m going to change

MUTABOR.AI

Create on-brand content with AI

kleinanzeigen

Brand redesign for one of Germany's largest online marketplace platforms
  • Brand & Corporate Design
  • Digital Branding

EnBW

An impulse-giving brand presence for visible change.
  • Brand Experience
  • Brand & Corporate Design

Huawei

The brand-new store identity: social-centered by design.
  • Brand Architecture
  • Brand Experience
  • Experience Strategy
  • Retail

Migros

Mobile Game Marketing
  • Digital Strategy
  • Apps
  • Digital Experiences
  • Digital Branding

OTTO

For OTTO, we developed a mobile-first brand identity that makes the brand’s shift to a platform clearly visible.
  • Brand Strategy
  • Brand Experience
  • Brand & Corporate Design
  • Digital Design Systems

GEA

Go for the better.
  • Brand Strategy
  • Brand Experience
  • Brand & Corporate Design
  • Digital Design Systems

The will to change connects us with our customers.

We are MUTABOR. Germany's largest independent 360° design agency & brand consultancy. We develop strategies to achieve a brand's target image—both internally and externally. We shape agile design systems that unlock a sustainable brand experience at every touchpoint—whether physical, digital or hybrid. We program and design digital products and services to enable a limitless, future-oriented interaction with the user.

our promise
We empower your brand to the next level.

Our Services

To the next level with pace-setting creativity and a uniquely interdisciplinary approach.

Our work is always strategy-based and target-driven: empowering brands to the next level in the context of trends and society.

To do this, we use our iterative Next Level Process and assemble an interdisciplinary team of strategists, designers, architects, developers and project managers—united by the commitment to develop and shape a brand in every facet with dedication and industry-leading expertise.

New Brand
  • Brand Strategy
  • Brand Architecture
  • Brand Experience
  • Brand & Corporate Design
  • Digital Design Systems
New Packaging
  • Packaging Branding
  • Sustainable Packaging
  • Storytelling Packaging
  • Digital Packaging
New Digital
  • Digital Strategy
  • Apps
  • Platforms
  • Digital Experiences
  • Digital Branding
  • Code & Data
New Spaces
  • Experience Strategy
  • Retail
  • Showrooms
  • Virtual
  • Exhibition & Event
New Content
  • Content Strategy
  • Launch Communication
  • Product Hypes
  • Next Level Reports

Highlights

ADC Virtual Gallery – MUTABOR brings the ADC into the metaverse

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Study: Brand trust in professional soccer

In a representative study Sasserath x MUTABOR shows what brands in world of professional soccer need to bring to the table in order to be strong and sustainable.

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Into the Metaverse

MUTABOR is preparing for the future and is launching its own team in the Metaverse. With them: MU zuki, TA wow & BOR ape.

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Ukraine Supporters Project

Refugees from Ukraine are welcome here! It's good if you think that - it's even better if you show it. With a real statement scarf that helps people at the same time.

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MUTABOR Next Level Process: Our path to sustainable transformation

From market player to innovation leader: the five steps to a holistic next level solution explained in brief.

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Society-Centered Design

„From me to we“ oder das Design der Zukunft: Society Centered Design baut die Brücke zwischen Marke und Gesellschaft. Und birgt echte Wettbewerbsvorteile.

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News

12/09/2023

German article

Inclusion & Accessibility at the IAA 23

Where does the exhibition and events industry stand in terms of inclusion and accessibility, and why is there still room for improvement? Here is an interview with our ECD Ben Erben:

07/09/2023

German article

7 reasons to visit the IAA Mobility!

"It's going to be great," predicts Johannes Plass in his article for HORIZONT on the IAA 23. He is positively surprised by the spectacle in and around Munich. You can read his 7 reasons why you should go now here:

06/09/2023

German article

CD / CI Ranking 2023

We are proud to be: 1. To be the third largest German design agency. 2. To be the largest independent German design agency - owner-managed without a network. 3. to be one of the top agencies after 25 years.

04/09/2023

Keynote: Always change a running system

What impact has the new design of "Kleinanzeigen"? Find out more about the relaunch of one of Germany's best-known digital brands at the Design Business Days on September 13 in Hamburg. We look forward to seeing you there! To the program:

01/09/2023

2nd Chance: When is the IAA Mobility concept a success?

Will the concept work this year? You can be curious. In any case, the IAA has to show what it is: a car show, a mobility platform, a festival or a conference... Johannes Plass and his understanding of key performance indicators:

30/08/2023

Flexible design and independent image appearance through AI

Together with the Bundesverband Digitale Wirtschaft (German Digital Industry Association), the values of the association were defined for the future and placed at the center of the new corporate identity: data, creativity and responsibility. Insights now at HORIZONT

25/08/2023

German article

German automotive industry: What about your self confidence?

In this article, Johannes Plass makes it clear: Germany's leading industry must seize its opportunity now, otherwise we will not only lose touch with China , but also lose faith in ourselves. What brands should do at the IAA - including dealing with climate activists? Read more here:

14/07/2023

German article

Brands have the power to make us want to make sustainable choices.

Brands evoke emotions in people. And that is a crucial lever for change. Sustainable branding therefore means one thing above all else: responsibility. Read more in the article by Marle Janßen, Head of Strategy at MUTABOR.

Career at MUTABOR

The next level for your career.

We are an interdisciplinary team of brand experts with a wide range of specialities and experience. We are committed to the best solutions and try to improve the world sustainably through content and visual design. We are always on the look out for reinforcements and good minds. If you can imagine becoming a Mutaborian and boost your career, then please step this way. Join us.

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