We help companies that say:

I’m going to change

Create on-brand content with AI
Brand redesign for one of Germany's largest online marketplace platforms
  • Brand & Corporate Design
  • Digital Branding
An impulse-giving brand presence for visible change.
  • Brand Experience
  • Brand & Corporate Design
The brand-new store identity: social-centered by design.
  • Brand Architecture
  • Brand Experience
  • Experience Strategy
  • Retail
Mobile Game Marketing
  • Digital Strategy
  • Apps
  • Digital Experiences
  • Digital Branding
For OTTO, we developed a mobile-first brand identity that makes the brand’s shift to a platform clearly visible.
  • Brand Strategy
  • Brand Experience
  • Brand & Corporate Design
  • Digital Design Systems

GEA

Go for the better.
  • Brand Strategy
  • Brand Experience
  • Brand & Corporate Design
  • Digital Design Systems

The will to change connects us with our customers.

We are MUTABOR. Germany's largest independent 360° design agency & brand consultancy. We develop strategies to achieve a brand's target image—both internally and externally. We shape agile design systems that unlock a sustainable brand experience at every touchpoint—whether physical, digital or hybrid. We program and design digital products and services to enable a limitless, future-oriented interaction with the user.

our promise
We empower your brand to the next level.

Our Services

To the next level with pace-setting creativity and a uniquely interdisciplinary approach.

Our work is always strategy-based and target-driven: empowering brands to the next level in the context of trends and society.

To do this, we use our iterative Next Level Process and assemble an interdisciplinary team of strategists, designers, architects, developers and project managers—united by the commitment to develop and shape a brand in every facet with dedication and industry-leading expertise.

  • Brand Strategy
  • Brand Architecture
  • Brand Experience
  • Brand & Corporate Design
  • Digital Design Systems
  • Packaging Branding
  • Sustainable Packaging
  • Storytelling Packaging
  • Digital Packaging
  • Digital Strategy
  • Apps
  • Platforms
  • Digital Experiences
  • Digital Branding
  • Code & Data
  • Experience Strategy
  • Retail
  • Showrooms
  • Virtual
  • Exhibition & Event
  • Content Strategy
  • Launch Communication
  • Product Hypes
  • Next Level Reports

Highlights

Huawei: the new retail concept is made by Mutabor

Over the past four years, our concept for the integration of the AITO vehicle into existing Huawei retail outlets has been implemented around 400 times.

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Talking Head Christian Breid

Content and data expert Christian Breid comments on current challenges in the marketing world and offers practical solutions. His writing is entertaining yet in-depth on topics that are currently on the industry's mind.

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Is Made in China the new Made in Germany?

Chinese car manufacturers are on the rise. Will they overtake their German competitors? Melanie Rönnfeld breaks it down!

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ADC Virtual Gallery – MUTABOR brings the ADC into the metaverse

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Study: Brand trust in professional soccer

In a representative study Sasserath x MUTABOR shows what brands in world of professional soccer need to bring to the table in order to be strong and sustainable.

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Into the Metaverse

MUTABOR is preparing for the future and is launching its own team in the Metaverse. With them: MU zuki, TA wow & BOR ape.

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Ukraine Supporters Project

Refugees from Ukraine are welcome here! It's good if you think that - it's even better if you show it. With a real statement scarf that helps people at the same time.

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MUTABOR Next Level Process: Our path to sustainable transformation

From market player to innovation leader: the five steps to a holistic next level solution explained in brief.

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Society-Centered Design

„From me to we“ oder das Design der Zukunft: Society Centered Design baut die Brücke zwischen Marke und Gesellschaft. Und birgt echte Wettbewerbsvorteile.

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News

17/07/2024

German article

Brand check MYOM: make your own milk

"MYOM is a shining example of how to make sustainable design tasty," says our Creative Director Heinrich Paravicini. Read all about the start-up's successful appearance at absatzwirtschaft:

27/06/2024

German article

“This is what happens when visions of the future diverge in the automotive industry!”

Our CEO Johannes Plass talks about the huge delta between Western and Chinese industry and the impact on mobility brands in the latest electrive podcast. Listen now:

20/06/2024

Mutabor is winner of the German Brand Award!

This year, our work for Bauer Media Group, Kleinanzeigen and TUI was honoured. Many thanks to the jury!

17/06/2024

Bluewashing of the business model

In his latest column for the magazin »absatzwirtschaft«, our CCO Heinrich Paravicini takes a closer look at Primark's brand refresh. Read more:

07/06/2024

ADC Awards: 4 x Gold, 4 x Silver and 1 x Bronze

At this year's Art Directors Club (ADC) festival we made it to 8th place in the ADC rankings! All our entries won something! Read more here:

06/05/2024

German article

Brand check: Lost in orbit?

Everything seems to be in place to attack the throne of the big sports brands. But has Decathlon created a brand with the potential to become a leader?

02/05/2024

Don’t miss out: our keynote about Mutabor.AI

Watch our keynote on Mutabor.AI and find out more about an AI tool that creates brand-compliant content at the touch of a button: - DDA Creative Summit - CXI Conference - ADC Creative Campus

25/04/2024

Girls’ Day & Boys’ Day 24

A total of 17 girls and boys visited MUTABOR. The programme included a short introduction to logos and colours. They were also allowed to design and present their first own logo. Great that you were there!

Career at MUTABOR

The next level for your career.

We are an interdisciplinary team of brand experts with a wide range of specialities and experience. We are committed to the best solutions and try to improve the world sustainably through content and visual design. We are always on the look out for reinforcements and good minds. If you can imagine becoming a Mutaborian and boost your career, then please step this way. Join us.

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