We empower your brand towards meaningful change with Brand Intelligence®

We are Mutabor:
the German-founded international brand agency. With our Brand Intelligence® framework, impactful solutions are created by integrating strategy, design, and technology for brands worldwide.
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How intelligent can your brand be?

Brand Intelligence® is our approach to making brands not just relevant, but resilient. We combine the best of human and artificial intelligence to create smarter, more agile brands. We’ve developed a framework that provides a clear path for brands to evolve at every stage.


Elevate. Create. Activate. Scale.

Elevate your strategy

Brenntag Case

Create your design system

Yello Case

Activate your audience

Volkswagen Case

Scale your brand

Mutabor Case
our promise
Let's make your brand more intelligent

Insightful, inspiring, impactful, innovative

To make your brand stronger, smarter, more effective and future-proof.

In doing so, we create lasting value for businesses, empower our people to achieve their goals and contribute to a better future for society.

True to our motto and the Latin translation of our name: Mutabor — I'm going to change.

Highlights

Software Defined Vehicle: Inner Beauty

While we in Europe are still debating the pros and cons of the electric car and the electric vehicle as a revolutionary turning point in automotive history, the Chinese world has long since moved on.

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Huawei: the new AITO retail concept

Over the past four years, our concept for the integration of the AITO vehicle into existing Huawei retail outlets has been implemented around 400 times.

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Talking Head Christian Breid

Content and data expert Christian Breid comments on current challenges in the marketing world and offers practical solutions. His writing is entertaining yet in-depth on topics that are currently on the industry's mind.

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Is Made in China the new Made in Germany?

Chinese car manufacturers are on the rise. Will they overtake their German competitors? Melanie Rönnfeld breaks it down!

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ADC Virtual Gallery – MUTABOR brings the ADC into the metaverse

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Study: Brand trust in professional soccer

In a representative study Sasserath x MUTABOR shows what brands in world of professional soccer need to bring to the table in order to be strong and sustainable.

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Into the Metaverse

MUTABOR is preparing for the future and is launching its own team in the Metaverse. With them: MU zuki, TA wow & BOR ape.

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Ukraine Supporters Project

Refugees from Ukraine are welcome here! It's good if you think that - it's even better if you show it. With a real statement scarf that helps people at the same time.

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MUTABOR Next Level Process: Our path to sustainable transformation

From market player to innovation leader: the five steps to a holistic next level solution explained in brief.

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Society-Centered Design

„From me to we“ oder das Design der Zukunft: Society Centered Design baut die Brücke zwischen Marke und Gesellschaft. Und birgt echte Wettbewerbsvorteile.

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News

21/01/2025

The 3 key strategic approaches for 2025

What issues do brands need to address now? How is AI revolutionising the efficiency and consistency of modern brand communication? Why are the greatest opportunities for growth in times of crisis? Johannes Plass, CEO and co-founder of Mutabor, reveals the strategies that will help brands lead the way in 2025.

20/01/2025

German article

Away with the brand cops!

In his guest article for absatzwirtschaft, our Client Service Director Simon Winnemöller argues for more personal responsibility, clear principles and data-based decisions.

13/01/2025

German article

B2B Employer Branding

When is employer branding authentic and when is it just a perfectly orchestrated facade for social media and other marketing channels? Simon Winnemöller explains what B2B companies should be doing now:

18/12/2024

German article

Brand check: Jaguar

First the outcry, then the aha moment! Heinrich Paravicini on the most talked about rebranding of 2024 and how much Bollywood is in the new Jaguar image. Now at absatzwirtschaft:

12/12/2024

German article

We see a huge gap between the ability to innovate and the adherence to outdated processes.

Some frank words from Johannes Plass and Heinrich Paravicini in an interview with the Horizont magazine on innovation in Germany:

22/11/2024

Going forward, more than ever, it will be the idea that adds value!

Beyond the idea, the importance of consultancy and strategic brand work is growing as simple production tasks can increasingly be handled by AI. Kim Alexandra Notz and our CDO Burkhard Müller discuss this and much more in What's Next, Agencies? Listen here:

15/11/2024

Brand check: cleaning with a crown

It's winter. Germany is sniffling and Kleenex is making a world first: a brand icon at last! To celebrate its 100th anniversary, the established brand has given itself a new design and, according to Heinrich Paravicini, creative director and founder of Mutabor, a very successful contemporary branding. Why is that? Read here:

08/11/2024

German article

How to enter the market

If a product design is loud on the market and authentically conveys the brand values, it stands out - and is well received by consumers," says Ipek Molvali in her guest article for the trade magazine creativ verpacken (www.creativverpacken.de).

Career at MUTABOR

The intelligent move for your career.

We are an interdisciplinary team of brand experts with a wide range of specialties and experience. We are committed to finding the best solutions and trying to make the world a better place through content and visual design. We are always on the look out for reinforcements and curious minds. If you can imagine becoming a Mutaborian and boost your career, then please step this way. Join us.

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Brand Intelligence® is a registered trademark in Germany.

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