We empower your brand towards meaningful change with Brand Intelligence®

We are Mutabor:
the German-founded international brand agency. With our Brand Intelligence® framework, impactful solutions are created by integrating strategy, design, and technology for brands worldwide.
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How intelligent can your brand be?

Brand Intelligence® is our approach to making brands not just relevant, but resilient. We combine the best of human and artificial intelligence to create smarter, more agile brands. We’ve developed a framework that provides a clear path for brands to evolve at every stage.


Elevate. Create. Activate. Scale.

Elevate your strategy

Brenntag Case

Create your design system

Yello Case

Activate your audience

Volkswagen Case

Scale your brand

Mutabor Case
our promise
Let's make your brand more intelligent

Insightful, inspiring, impactful, innovative

To make your brand stronger, smarter, more effective and future-proof.

In doing so, we create lasting value for businesses, empower our people to achieve their goals and contribute to a better future for society.

True to our motto and the Latin translation of our name: Mutabor — I'm going to change.

Highlights

Redesign after 29 years

Germany's largest car market mobile.de announces a complete redesign: new logo, fresh colours, new typography - for the first time in almost 30 years. The launch is planned for the beginning of May. Check this out:

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Expanding our AI offering

Our AI innovation sprints help brands test, validate and scale AI-driven solutions - before large investments are required.

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Software Defined Vehicle: Inner Beauty

While we in Europe are still debating the pros and cons of the electric car and the electric vehicle as a revolutionary turning point in automotive history, the Chinese world has long since moved on.

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Huawei: the new AITO retail concept

Over the past four years, our concept for the integration of the AITO vehicle into existing Huawei retail outlets has been implemented around 400 times.

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Talking Head Christian Breid

Content and data expert Christian Breid comments on current challenges in the marketing world and offers practical solutions. His writing is entertaining yet in-depth on topics that are currently on the industry's mind.

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Is Made in China the new Made in Germany?

Chinese car manufacturers are on the rise. Will they overtake their German competitors? Melanie Rönnfeld breaks it down!

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ADC Virtual Gallery – MUTABOR brings the ADC into the metaverse

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Study: Brand trust in professional soccer

In a representative study Sasserath x MUTABOR shows what brands in world of professional soccer need to bring to the table in order to be strong and sustainable.

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Into the Metaverse

MUTABOR is preparing for the future and is launching its own team in the Metaverse. With them: MU zuki, TA wow & BOR ape.

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Ukraine Supporters Project

Refugees from Ukraine are welcome here! It's good if you think that - it's even better if you show it. With a real statement scarf that helps people at the same time.

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MUTABOR Next Level Process: Our path to sustainable transformation

From market player to innovation leader: the five steps to a holistic next level solution explained in brief.

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Society-Centered Design

„From me to we“ oder das Design der Zukunft: Society Centered Design baut die Brücke zwischen Marke und Gesellschaft. Und birgt echte Wettbewerbsvorteile.

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News

08/05/2025

German article

We are once again one of the most successful owner-managed agencies in Germany.

We move up: from 15th to 12th place! The 2024 sales ranking is published every year by HORIZONT, W&V, Werben & Verkaufen and the GWA. This place belongs to you, dear Mutaborians and customers!

07/05/2025

German article

Welcome back to the Mutabor cosmos, Steffen Granz

Starting in 2006, moving on in 2017, Steffen is now writing the next chapter with us as ECD: with a clear view, creative power and an attitude that not only shapes brands, but also thinks ahead.

02/05/2025

German article

Brand check: Bahlsen

Design to bite into? Not if no one can find it. Bahlsen embarks on a bold rebrand in 2021 - celebrated on the scene, flopped on the shelves. What do we learn?

25/04/2025

German article

Auto Shanghai 2025: customers looking for ‘best value for money’.

One like no other and yet all the same? What really stands out at Auto China 2025: pricing drama, platform strategies and the great longing for the mobile retreat. Here are the key trends:

09/04/2025

German article

Seminar: Women in Leadership

At Mutabor, we support (future) female managers to grow in their role and to lead with clarity and confidence. Many thanks to Nicole Hofer-Wirwas & the ADC for the support and this great offer.

07/04/2025

Register now: Marketing efficiency

Webinar: 15 April 2025, 10:00am! Complex processes, decentralised systems, high production costs - many marketing teams face the same challenges. But how can marketing become more efficient, agile and future-proof? Join the discussion!

28/03/2025

BVDW Creative Ranking: Top 5 here we are!

Mutabor takes 5th place in the BVDW creative ranking! This is our first time in the top 10. Our AI For Brands campaign for Mutabor.AI even made it on 3rd place among the most awarded digital cases in 2024. Thanks to all Mutaborians and our innovative clients!

19/03/2025

German article

OpenAI Brand Check: Human intelligence beats AI

OpenAI has updated its look - but not with AI-generated designs, but with real craftsmanship. Our Creative Director Heinrich Paravicini takes a closer look at the redesign in his latest column:

Career at MUTABOR

The intelligent move for your career.

We are an interdisciplinary team of brand experts with a wide range of specialties and experience. We are committed to finding the best solutions and trying to make the world a better place through content and visual design. We are always on the look out for reinforcements and curious minds. If you can imagine becoming a Mutaborian and boost your career, then please step this way. Join us.

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Brand Intelligence® is a registered trademark in Germany.

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