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We help companies that say:

I’m going to change

Yello

A new brand identity for good energy.
  • Brand & Corporate Design
  • Launch Communication

OTTO

For OTTO, we developed a mobile-first brand identity that makes the brand’s shift to a platform clearly visible.
  • Brand Strategy
  • Brand Experience
  • Brand & Corporate Design
  • Digital Design Systems

VDA

An app to make an automotive trade fair fit for the future.
  • Brand Experience
  • Brand & Corporate Design
  • Apps

Volkswagen

An IAA trade fair stand becomes a content factory.
  • Digital Experiences
  • Exhibition & Event
  • Product Hypes

Home Connect

From the smart home app to an independent brand.
  • Brand & Corporate Design
  • Digital Design Systems
  • Digital Experiences
  • Digital Branding

Bahlsen

A family enterprise with a fresh look and feel.
  • Brand & Corporate Design
  • Digital Design Systems
  • Packaging Branding
  • Digital Branding

The will to change connects us with our customers.

We are MUTABOR. Germany's largest independent 360° design agency & brand consultancy. We develop strategies to achieve a brand's target image—both internally and externally. We shape agile design systems that unlock a sustainable brand experience at every touchpoint—whether physical, digital or hybrid. We program and design digital products and services to enable a limitless, future-oriented interaction with the user.

our promise
We empower your brand to the next level.

Our Services

To the next level with pace-setting creativity and a uniquely interdisciplinary approach.

Our work is always strategy-based and target-driven: empowering brands to the next level in the context of trends and society.

To do this, we use our iterative Next Level Process and assemble an interdisciplinary team of strategists, designers, architects, developers and project managers—united by the commitment to develop and shape a brand in every facet with dedication and industry-leading expertise.

New Brand
  • Brand Strategy
  • Brand Architecture
  • Brand Experience
  • Brand & Corporate Design
  • Digital Design Systems
New Packaging
  • Packaging Branding
  • Sustainable Packaging
  • Storytelling Packaging
  • Digital Packaging
New Digital
  • Digital Strategy
  • Apps
  • Platforms
  • Digital Experiences
  • Digital Branding
  • Code & Data
New Spaces
  • Experience Strategy
  • Retail
  • Showrooms
  • Virtual
  • Exhibition & Event
New Content
  • Content Strategy
  • Launch Communication
  • Product Hypes
  • Next Level Reports

Highlights

Ukraine Supporters Project

Refugees from Ukraine are welcome here! It's good if you think that - it's even better if you show it. With a real statement scarf that helps people at the same time.

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Next Level Process

From market player to innovation leader: the five steps to a holistic next level solution explained in brief.

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Society-Centered Design

„From me to we“ oder das Design der Zukunft: Society Centered Design baut die Brücke zwischen Marke und Gesellschaft. Und birgt echte Wettbewerbsvorteile.

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News

20/05/2022

Stagnancy is the death of every brand!

We had the pleasure to rebrand the Swiss men's label STRELLSON. Managing Brand Director Marino Edelmann from Strellson and our CCO Heinrich Paravicini reveal details about the brand relaunch and much more.

06/05/2022

Masterclass: Meet us at OMR!

IoT: From gadget to business accelerator. How the networking of products becomes an enabler of new business models. Apply here!

06/05/2022

Insights: STRELLSON brand relaunch

An interview with Managing Director Marino Edelmann, shb+ boss Alex Herrmann and our CCO Heinrich Paravicini resulted in this article with exciting details. Read it now!

04/05/2022

The age of transformation

At the Business Day of the Oldenburg/ Münsterland region, CEO Johannes Plass explains how a company can be realigned with the help of a strong brand.

03/05/2022

Keynote: Digital Packaging

The screen is the new shelf. Social media is the POS. In the digital environment, the process that leads to the purchase decision is changing. Get inspired at the Packaging Summit in Hamburg. Click here for your ticket.

04/04/2022

How B2B companies make the right use of their brand potential

Dealing with the megatrends of sustainability and digitalisation forces us to realign our content and technology. Read the article on new opportunities for the powerful instrument "brand" by Johannes Plass, CEO and co-founder of MUTABOR.

01/04/2022

Campaign Rating: Your live in four letters

The design magazine "Designbote" took a close look at our launch campaign for the new OTTO brand design.

28/03/2022

Metaverse: An infrastructure that belongs to everyone.

Metaverse: Playground, proving ground or second home? The trade magazine HORIZONT asked our colleague, Marle Janßen about her view of things.

Career at MUTABOR

The next level for your career.

We are an interdisciplinary team of brand experts with a wide range of specialities and experience. We are committed to the best solutions and try to improve the world sustainably through content and visual design. We are always on the look out for reinforcements and good minds. If you can imagine becoming a Mutaborian and boost your career, then please step this way. Join us.

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