Talking Head Christian Breid
Executives from the agency sector share their marketing and branding solutions in the Horizont column Talking Heads.
In Horizont’s “Talking Head” column, agency executives give their opinions.
Content and data expert Christian Breid comments on current challenges in the marketing world and offers practical solutions. His writing is entertaining yet in-depth on topics that are currently on the industry’s mind.
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What´s Love got to do with it?
The Love Brand vision is a cry for help from brands. Many want to be a Love Brand! This is shown by various briefings and statements in the media by managers from Volkswagen, Schleich and Deutsche Bahn. Read here how brands can become relevant to their target groups instead of losing touch with them.