Talking Head Christian Breid
Executives from the agency sector share their marketing and branding solutions in the Horizont column Talking Heads.
In Horizont’s “Talking Head” column, agency executives give their opinions.
Content and data expert Christian Breid comments on current challenges in the marketing world and offers practical solutions. His writing is entertaining yet in-depth on topics that are currently on the industry’s mind.
Please finde here all columns:
That's why innovation fails so often!
First newsrooms, then data, then the metaverse and now AI – and a new tool every day. The buzzwords are everywhere. So are the technology solutions and touchpoints. But how do you really get innovation up and running?
What´s Love got to do with it?
The Love Brand vision is a cry for help from brands. Many want to be a Love Brand! This is shown by various briefings and statements in the media by managers from Volkswagen, Schleich and Deutsche Bahn. Read here how brands can become relevant to their target groups instead of losing touch with them.