On February 11 and 12, 2021, a convention on the future of the event industry was held in Wiesbaden. The topics were concepts for »Back to Live« and an exchange of experiences relating to live and digital formats.
Johannes Plass was there. Here is a brief summary of some of the main points from his keynote speech:
- The genuine encounter that we all eagerly anticipate is the fuel of the event industry. That is the true added value.
- Organizers who can demonstrate this value with their »relationship platform« will also find renewed interest. Travel costs and ticket prices will once again be accepted by attendees.
- »Measurable interactions« will be the currency in contrast to the simple recording of exhibitor and visitor numbers as in the past.
- Integration of community platforms such as Instagram or TikTok is essential.