MUTABOR developed the new corporate design for the Seven.One Entertainment Group including all its subsidiaries. The redesign of the logo, which integrates a dot in the wordmark, immediately draws attention to the Group’s new digital attitude.
The Seven.One brand is now also the owner of the top-level domain .one and uses it in branding and communication, including e-mail addresses, a prime example of digital branding for all companies.
How digital transformation takes shape:
The Seven.One Entertainment Group was founded to bundle all the entertainment competencies of the Group under one roof. About a year ago, MUTABOR secured the budget for the Group with its B2B brands. The goal was to clearly demonstrate the integration via a uniform design appearance and brand architecture.
The result: all B2B brands were brought together in a branding concept that clearly communicates the relationship between the sub-brands and the central Entertainment Group brand. The brands’ redesigned logos are characterized by the fact that the brand icon and the name »Seven.One« refer to the Seven.One Entertainment Group and its subsidiary brands yet retain their independence through the individual lettering.
Digital branding on all channels
The digital brand design is optimized for all channels. Since October 1, 2020, this can be experienced via the website www.seven.one and all online and offline advertising media.
The new integrated approach becomes particularly apparent with the transformed group icon, which can take on different graphic states depending on the company. It stands as a symbol for the infinite possibilities and the »one idea« of the Group and therefore has no beginning and no end but consists of an infinite line. In addition to redesigning the logo, MUTABOR also developed a new typeface together with the typeface designer René Bieder and defined a recognizable color spectrum as well as an image look, with the task of giving each brand individuality despite the shared corporate design.