News & Stories
Our 2021 Agenda: More CSR — no awards.
In an interview with Werben & Verkaufen, Heinrich Paravicini goes into detail: why we are opting out of all awards for now, where we will invest instead of this and why we have no fear of loss of reputation.
1 year of Corona – Digital shift in the house
How has Corona changed MUTABOR? PAGE conducted an interview on this topic with our CDO Burkhard Müller. Here is an extract of the article.
Next Level Reporting: Clariant heads »Into the New«
Clariant has released their new Integrated Report 2020 under the motto »Into the New«. For the first time, the Swiss specialty chemicals company is taking an online-first approach.
IAA MOBILITY 2021: UX/UI for the new app
The IAA is relaunching in Munich in Fall 2021. The new IAA Mobility App will take on a key role: it bundles the most important content, events and services in one place for the first time. We are responsible for the UX/UI design.
DIGITAL COLLECTIBLES (NFTs): WHAT’S IN FOR BRANDS?
The solution to extending physical products into the digital world? How scarcity for digital goods can become a global future opportunity for brands.
An industry reinvents itself: Brands in the digital space
How experiential marketing is changing in times of trade fair and events bans is discussed and shown by experts, including our CEO Johannes Plass, in TV at Hamburg 1.
CSR, not awards
We are setting new priorities and opting out of all awards for now.
Summit meeting of the event industry: »From selling square meters to selling relationships!«
Here four key points from the experts’ meeting in Wiesbaden
Clubhouse: NEXT LEVEL TALK
From February 17, Johannes Plass & Heinrich Paravicini will start a discussion with different guests about current brands and branding topics: every Wednesday at 5 pm in the Clubhouse App.
A new look for the GWA: Diversity takes shape
Digital first, fast, flexible. The new look of the association of leading agencies, GWA, reflects diversity on all levels and plays with colorful, purist forms.
How a Digital Brand Hub makes brands successful
Tobias Flosdorf, Client Service Director for our client Merck, with an expert contribution on the topic of digital brand management for the B2B portal marconomy.de
Ready. Steady – Grow! We are supporting Sports4Trees
We are helping the »Sports4Trees« reforestation 2020-launched campaign to achieve a strong brand presence with our design power.
Checked: New Burger King Logo – On a burger with Milton Glaser
After more than 20 years, Burger King has changed its CI. This has caused a stir, and not everyone is convinced by the new logo with its retro charm. What do our founder and other prominent colleagues have to say?
vivo Go Live in Europe! Successful digital launch event
For the market launch in Europe, our Experience Design experts arranged a digital launch event with around 600 guests on a specially designated platform in six languages and live stream for a Q&A session.
Next Level Brand Management: A Digital Brand Hub for Merck
Merck & MUTABOR are deploying a Digital Brand Hub for more efficient implementation of complex design guidelines. Highlight: Generators that create assets and layouts with hundreds of variants with just one click.
The Boesch Horizons. The Anniversary website is now launched
For the 100th anniversary, our customer Boesch launches an anniversary website that brings the brand promise »Horizon Gliding« into an intuitive UX. Never has there been such an intimate view into the work of the traditional shipyard.
Seven.One Entertainment Group: New CD & .one as Top-Level Domain
A prime example of digital branding: From now on, the Seven.One brand is the owner of the .one top-level domain and uses it for the communication of all its businesses. We developed the CD for the new Group.
Be there at the IAA 2021: Apply now!
We support companies that want to present themselves at the IAA 2021 in Munich. As a project insider and partner of the VDA we accompany you on the way to make the best possible appearance.