All about »Progress«
In Clariant’s 2019 Integrated Report, the theme of »Progress« central to the concept from the beginning. Which trend issues are driving the market and people, and what is Clariant’s contribution?
Topics on Clariant’s Radar
We have interpreted it as follows: In a complex world of abundance, little is certain. One thing is needed above all else for genuine »progress«: orientation. – We have translated this idea into a design concept based on the visual and symbolic world of radar. To achieve this, unique designs of infographics and text highlights were transferred into the layout, including the radar look with the striking neon colour and the radar cross.
Creative Director Sven Ritterhoff: »The Integrated Report is the driving force behind modern and forward-looking brand communication.«
We have carefully developed the design elements that define the brand – from iconic black and white photography to bold typeface design.
Together with our long-standing client, we are very pleased to have been awarded with the Red Dot Award Brands & Communication 2020 for this nice project.
The Integrated Report, which has won several awards, has been the driving force behind Clariant’s overall brand communication for years..