Our client fischer swept the board with its brand relaunch at this year’s German Brand Award. We are pleased to have been able to accompany the transformation of the international corporate group.

The German Brand Award is one of the most important German awards for brands. We would like to congratulate our client fischer and our colleagues in the partner agencies for the triple win:

GOLD for the DuoLine Product Design
WINNER for the Content Strategy
WINNER for the Brand Relaunch

With the new brand presence developed by us, fischer is well positioned for the future. The brand relaunch features a new corporate design including logo, typography, color range and visual language. The goal was to further sharpen the brand while creating uniform standards globally.

The rollout of the new brand presence within the corporate group has been ongoing since early 2019. All materials and touchpoints are being successively converted to the new corporate design. To ensure a consistent brand presence at all touchpoints and across all locations, the fischer workforce is using a digital brand portal developed by us.