Once again, we have collaborated with students on a creative semester project. Our partners were the 4th semester students in the Media & Interactive Design course at the Osnabrück University of Applied Sciences.

The students had the special opportunity to benefit from our experience from design projects for the Hamburger Sport-Verein (HSV) and the German Football League (DFL).

Football Feeling: 12 different solutions for more virtual participation

A total of 12 very individual designs were created in small groups, each using digital technologies to offer spectators a virtual experience of professional football customized to their specific target group.

Philipp Mokrohs, Director of Brand, Marketing and Sponsorship at HSV, shared some insights into the current demands and wishes of spectators and fans at a briefing session.

“A great project which has certainly benefitted us as a company and sports club. The students brought a fresh view of things, very creative ideas and also their knowledge from university and work experience. From a recruiting perspective, the contact is of course not insignificant to us,” he concludes.

Prof. Henrik Arndt from the Osnabrück University of Applied Sciences summarizes the advantages for students:

“Study projects carried out in cooperation with companies and agencies allow students to understand the relevance of the skills they are taught for their later careers while they are still studying. This is a very motivating aspect.”