MUTABOR is off to a successful start in 2020 with trade fairs, events and awards, and we took home bronze for the Audi Dealer Meeting 2019 in Marbella at yesterday’s International Festival of Brand Experience (BrandEX). Inspiring keynotes and workshops with the motto »Passion« were held before the evening awards ceremony.
It’s off to a good start: The Dealer Meeting in Marbella 2019, which we designed and executed for our customer Audi, won bronze in the »Best Corporate Event« category at BrandEx 2020. What a great start to the new decade.
Before the BrandEx Awards ceremony in the evening, over 80 speakers on nine stages delivered hammer-hitting inspiration. The overarching theme: passion. How it looks when you’ re on fire for brand experience was shown by the discussion: Disrupt | Invest | Engage – Quo Vadis Brand Experience? Here Johannes Plass / founder and CEO of MUTABOR, Dr. Jana Dewitz / Messe Berlin, Bernhard Neumann / Audi AG and Jeannine Koch / re:publica discussed the topic.
Our in-house coach Verena Laetsch wooed new talents for MUTABOR in a career version of the TV classic »Herzblatt«. The competition among the candidates was fierce.
The second BrandEx Festival – a rendezvous of masterminds and movers and shakers as well as entrepreneurs and newcomers – put on an even better show than last year.