The Biathlon World Championships in Antholz is the largest sporting event ever held in South Tyrol: 350 athletes from 40 different nations, over 150,000 spectators on-site and another 130 million viewers live in front of the TV – an international setting worthy of the honor.
A home for IDM Südtirol
With the Südtirol Home, we are providing the IDM Südtirol brand with a home – as a direct neighbor to the centrally located award ceremonies at Medal Plaza.
We play with the logo and intertwine the strong image brand of Südtirol with the classic features of wooden hut construction. The brand pavilion, designed by us and implemented by Rubner Haus, thus became a lively, primary meeting point and temporary home for the community of athletes, journalists and all the brand’s partners.
It was impressive to see how quickly such a project could be implemented with a courageous customer in such a short time. Detailed planning, production and assembly of the »Südtirol Home« was completed on schedule within just two months. The essence of the brand straddling tradition and innovation was given its appropriate and lively corporate architecture in Antholz on around 260 square meters.
Sustainable and regional production
We are particularly proud of the sustainable approach and the most sustainable implementation possible throughout the process. It is precisely here that the connection to the values of the Südtirol region is clearly visible. The Suedtirol Home makes the high value of sustainability in combination with a high standard of regional craftsmanship, a three-dimensional experience.
Thanks to its modular design, the home will be reused and transported in the coming years. The use of the C02-neutral and light material wood has also greatly reduced the C02 emissions that occur.