We empower your brand towards meaningful change with Brand Intelligence®

We are Mutabor:
the German-founded international brand agency. With our Brand Intelligence® framework, impactful solutions are created by integrating strategy, design, and technology for brands worldwide.
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How intelligent can your brand be?

Brand Intelligence® is our approach to making brands not just relevant, but resilient. We combine the best of human and artificial intelligence to create smarter, more agile brands. We’ve developed a framework that provides a clear path for brands to evolve at every stage.


Elevate. Create. Activate. Scale.

Elevate your strategy

Brenntag Case

Create your design system

Yello Case

Activate your audience

Volkswagen Case

Scale your brand

Mutabor Case
our promise
Let's make your brand more intelligent

Insightful, inspiring, impactful, innovative

To make your brand stronger, smarter, more effective and future-proof.

In doing so, we create lasting value for businesses, empower our people to achieve their goals and contribute to a better future for society.

True to our motto and the Latin translation of our name: Mutabor — I'm going to change.

Highlights

How does a brand find its tone of voice?

Here are six takeaways on tone of voice, including valuable insights from our collaboration with Yello.

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AI & Packaging: Just get started!

Exciting questions and answers to help us move forward! In an interview with the trade magazine »neue verpackung«, Moritz Carstens, ECD at Mutabor, discusses the current state of the packaging industry and its future prospects.

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What is the »digital brand / product gap«?

Problems arise when product and brand managers fail to communicate. Here , Maximilian Friedrichs, Executive Strategy Director, demonstrates how they can both reach the same goal-oriented conclusion.

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Redesign after 29 years

Germany's largest car market mobile.de announces a complete redesign: new logo, fresh colours, new typography - for the first time in almost 30 years. The launch is planned for the beginning of May. Check this out:

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Expanding our AI offering

Our AI innovation sprints help brands test, validate and scale AI-driven solutions - before large investments are required.

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Software Defined Vehicle: Inner Beauty

While we in Europe are still debating the pros and cons of the electric car and the electric vehicle as a revolutionary turning point in automotive history, the Chinese world has long since moved on.

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Huawei: the new AITO retail concept

Over the past four years, our concept for the integration of the AITO vehicle into existing Huawei retail outlets has been implemented around 400 times.

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Talking Head Christian Breid

Content and data expert Christian Breid comments on current challenges in the marketing world and offers practical solutions. His writing is entertaining yet in-depth on topics that are currently on the industry's mind.

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News

08/07/2025

German article

Brand check: Redesign or time travel?

Heinrich Paravicini examined Adobe's new brand identity and was briefly transported back to the '80s. Red frame, bold typography, Silicon Valley vibes. In his column for absatzwirtschaft, our creative director asks: 'How much of the past can the future take?'

01/07/2025

German article

How do you develop your own tone of voice?

Kirsten Lenz, our Lead Copy & Concept, has helped to develop the linguistic identity of brands such as EnBW, ELLI and Yello. In an article for HORIZONT, she summarises the most important practical tips for creating your own brand voice.

30/06/2025

German article

From Love Brand to Love Place

Branding doesn't stop at the logo. It begins where people work. In md magazine, Creative Director Lennart Günther provides insights into our approach to New Work, including our concepts and stories. The question is not: what does the office look like? But: Why do I want to be there?

22/05/2025

German article

Brand check: silent shift, bold move

In his new column, Heinrich Paravicini talks about a brand ecosystem that is achieving great things without making a fuss. There's no new logo or fireworks, yet it's a relaunch that sets new standards. Read more:

14/05/2025

German article

MAZDA x Mutabor

Mazda Motor Europe has selected Mutabor as its strategic and creative partner to lead the development of its new retail concept across Europe. This collaboration marks a significant step in the evolution of Mazda’s customer experience, with Mutabor taking the lead on reimagining the design and functionality of Mazda’s retail sites.

08/05/2025

German article

We are once again one of the most successful owner-managed agencies in Germany.

We move up: from 15th to 12th place! The 2024 sales ranking is published every year by HORIZONT, W&V, Werben & Verkaufen and the GWA. This place belongs to you, dear Mutaborians and customers!

07/05/2025

German article

Welcome back to the Mutabor cosmos, Steffen Granz

Starting in 2006, moving on in 2017, Steffen is now writing the next chapter with us as ECD: with a clear view, creative power and an attitude that not only shapes brands, but also thinks ahead.

02/05/2025

German article

Brand check: Bahlsen

Design to bite into? Not if no one can find it. Bahlsen embarks on a bold rebrand in 2021 - celebrated on the scene, flopped on the shelves. What do we learn?

Career at MUTABOR

The intelligent move for your career.

We are an interdisciplinary team of brand experts with a wide range of specialties and experience. We are committed to finding the best solutions and trying to make the world a better place through content and visual design. We are always on the look out for reinforcements and curious minds. If you can imagine becoming a Mutaborian and boost your career, then please step this way. Join us.

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Brand Intelligence® is a registered trademark in Germany.

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