We empower your brand towards meaningful change with Brand Intelligence®

We are Mutabor:
the German-founded international brand agency. With our Brand Intelligence® framework, impactful solutions are created by integrating strategy, design, and technology for brands worldwide.
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How intelligent can your brand be?

Brand Intelligence® is our approach to making brands not just relevant, but resilient. We combine the best of human and artificial intelligence to create smarter, more agile brands. We’ve developed a framework that provides a clear path for brands to evolve at every stage.


Elevate. Create. Activate. Scale.

Elevate your strategy

Brenntag Case

Create your design system

Yello Case

Activate your audience

Volkswagen Case

Scale your brand

Mutabor Case
our promise
Let's make your brand more intelligent

Insightful, inspiring, impactful, innovative

To make your brand stronger, smarter, more effective and future-proof.

In doing so, we create lasting value for businesses, empower our people to achieve their goals and contribute to a better future for society.

True to our motto and the Latin translation of our name: Mutabor — I'm going to change.

Highlights

How does a brand find its tone of voice?

Here are six takeaways on tone of voice, including valuable insights from our collaboration with Yello.

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AI & Packaging: Just get started!

Exciting questions and answers to help us move forward! In an interview with the trade magazine »neue verpackung«, Moritz Carstens, ECD at Mutabor, discusses the current state of the packaging industry and its future prospects.

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What is the »digital brand / product gap«?

Problems arise when product and brand managers fail to communicate. Here , Maximilian Friedrichs, Executive Strategy Director, demonstrates how they can both reach the same goal-oriented conclusion.

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Redesign after 29 years

Germany's largest car market mobile.de announces a complete redesign: new logo, fresh colours, new typography - for the first time in almost 30 years. The launch is planned for the beginning of May. Check this out:

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Expanding our AI offering

Our AI innovation sprints help brands test, validate and scale AI-driven solutions - before large investments are required.

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Software Defined Vehicle: Inner Beauty

While we in Europe are still debating the pros and cons of the electric car and the electric vehicle as a revolutionary turning point in automotive history, the Chinese world has long since moved on.

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Huawei: the new AITO retail concept

Over the past four years, our concept for the integration of the AITO vehicle into existing Huawei retail outlets has been implemented around 400 times.

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Talking Head Christian Breid

Content and data expert Christian Breid comments on current challenges in the marketing world and offers practical solutions. His writing is entertaining yet in-depth on topics that are currently on the industry's mind.

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News

16/10/2025

Cheers to you!

Congratulations to Moritz, Kirsten, Julia, Katja, Stephanie and Liza on their anniversary! Thank you for your clever ideas, your willingness to question things and your determination to help us evolve and grow.

15/10/2025

Next stop: Ningbo

100 students, two disciplines, one mission: In China, our collab with Brand University brings us closer to the pulse of what’s next.

09/10/2025

The rebrand of Kleinanzeigen keeps making waves internationally

What makes a rebrand truly successful? In this Creative Bloq interview, our CDO Burkhard Müller and Iskra Velichkova (now PayPal, formerly Kleinanzeigen) share insights from one of Germanys most talked-about rebrandings in recent years.

08/10/2025

German article

LIA Awards: What will make brands strong by 2030

How will the creative industry change by 2030? Burkhard Müller, Chief Design Officer at Mutabor and a member of the jury at this year's LIA Awards in Las Vegas, shared his thoughts and observations with the magazine W&V.

02/10/2025

These are our first graduates!

The first group of dual students to study at the HSBA Hamburg School of Business Administration have completed their studies: Lucas, Lea-Marie, Kira and Helen. Congratulations to our newly qualified account managers!

30/09/2025

Welcome to Mutabor!

Liska, Levi, Hannah and Valérie are studying Business Administration at the Hamburg School of Business Administration (HSBA) and are gaining practical experience with us. Meanwhile, Sophia has opted for a marketing management course at DHBW Mannheim, and will be joining us as our first junior strategist.

22/09/2025

German article

Brand check: Delta Airlines

Branding take-off! Through motion design and an editorial vibe, the airline demonstrates how branding can become a movement, showcasing how a carrier can evolve into a lifestyle brand. Want to know why we're so excited? Click here to read the article in Absatzwirtschaft magazine:

12/09/2025

Register for free! How Mutabor scaled brand-safe AI images for Henkel.

Many brands feel the pressure. AI must scale, but concerns around legal risk, data ethics and brand integrity remain. In this Brand Talk, Henkel, Bria and Mutabor demonstrate how responsible brand leadership and scalable AI can work hand in hand.

Career at MUTABOR

The intelligent move for your career.

We are an interdisciplinary team of brand experts with a wide range of specialties and experience. We are committed to finding the best solutions and trying to make the world a better place through content and visual design. We are always on the look out for reinforcements and curious minds. If you can imagine becoming a Mutaborian and boost your career, then please step this way. Join us.

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Brand Intelligence® is a registered trademark in Germany.

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