Why does the world need “Society-Centered Design”?
For almost thirty years, User-Centered Design has been the ultimate standard in the development of digital products. At one point, it meant a focus not only on the financial goals of a company, but also on the human needs, abilities, and behaviors of the user. This approach still has some justification. But: It is no longer sufficient today. Because in our global, hyper-connected world, something that benefits the user could cause massive harm to many others—and our planet. We developed a framework to consider the needs of passive users alongside those of the active user. This also includes those who do not actively use the service themselves, but who are impacted by it.
“Society-Centered Design is not idealism, but rather something that gives companies a real competitive advantage.”
Our methodology helps to highlight brand essence, relevance, and responsibility for society. This results in unique solutions that are in line with the company's DNA and that promote social progress.
As a three-pronged approach.
The result is a booklet that we have now published together with PAGE.