Brand pavilion on the road.
A mobile and, above all, sustainable brand pavilion.
The Biathlon World Championships in Antholz attracts a broad international audience. How do you achieve a brand presence that lives up to this international setting and the values of the IDM?
The South Tyrol Home concept made it possible to experience the high priority of sustainability combined with the high quality standards of regional craftsmanship in a three-dimensional way.
The mobile brand pavilion was transformed into a lively first contact point and temporary home for the community of athletes and journalists and for all partners of the brand.
Visitors to Südtirol Homes enjoy specialities and watch from afar.
The Biathlon World Championships are the biggest sporting event ever held in South Tyrol. Together, 350 athletes and over 150,000 spectators came to the venue and another 130 million viewers watched live on TV.
Summer and winter, innovation and tradition, action and relaxation.
South Tyrol’s character is shaped by the most diverse facets. We translate this diversity of the brand into the building envelope as a series of colourful layers, filled with life and enjoyment.
- NOA* – NETWORK OF ARCHITECTURE
- Rubner Holding AG