BayWa

Connectedness creates success.

Digitalization of BayWa’s corporate design.

Services
Brand Architecture & Portfolio, Communication (Campaigning, B2B, Employer), Retail / Showroom:, Brand Management, Brand Identity (Visual, Verbal), Packaging & Product Design
Category
Elevate your strategy, Create your design system, Activate your audience, Scale your brand, Corporate Architecture

BayWa has existed for almost 100 years. Today, it is positioning itself digitally and globally. How do you bring a traditional brand into the future while preserving its identity?

Connectedness is at the core of BayWa’s brand. To strengthen this, we placed the brand in the center and strengthened the brand name as a fixed orientation element for the entire design.

BayWa’s corporate design system was developed based on the logo. In addition, we defined a new illustration pattern library that enables storytelling with a human touch.

The brand essence of connectedness translated into an illustration style.

Green dominates the brand identity, and thus also the illustration style. The scaled-down design and modular composition give BayWa a new emotional communication element.

Partner
  • René Bieder (Type Design)