A corporate identity that opens eyes.
2048: No more fish?
How can a new corporate identity best support the NGO in its mission?
The NGO logo was turned into an infographic. The shoal of fish within it loses one fish every year, until it completely disappears in the year 2048. This makes the loss of fish ominously visible.
The corporate identity, with the infographic, was combined on a microsite. The live countdown until 2048 provides background information on threatened species, the state of individual oceans or shocking facts.
The NGO FishAct trains volunteer FishActivists and sends them to illegal fishing and overfishing hotspots.
There, they will document abuses to draw the attention of the public and lawmakers to them.
- Neue Rituale, Typemates