Making the butcher a brand.
A new brand presence for the traditional family business.
Beisser is a traditional brand, but it lacked unmistakable recognition value. What does a modern and high-value butcher of the future look like?
Together, a brand model was developed and a corporate design was defined. To communicate the high quality, Beisser’s tradition was given an original and high-value reinterpretation.
Corporate design, packaging and shop design were holistically shaped for a new brand identity combining innovation and tradition. High-value details turn the butcher into a brand.
A recognition value down to the smallest touchpoint.
Innovation and tradition come together. Every detail was chosen with this in mind: from the special tiles, to the enamel signs and slate boards in the store communication, to the black wrapping paper for the meat.