Impulse for transformation.

An IAA presentation that showcases the mobility revolution.

Exhibition & Event, Experience Strategy
New Spaces

CUPRA’s mission is to create an impulse for a future-oriented technology. How do you bring this impulse to life and give the brand an event platform?

Our strategy was to showcase CUPRA’s DNA. A brand presence of the future that consistently communicates how CUPRA wants to drive the mobility revolution: with emotion as the driving force.

From architecture, experiences and media, an experience was provided that truly enabled visitors to connect with a new generation of car lovers and driving enthusiasts.

CUPRA’s appearance in Munich generated a whole new impulse.

For the interpretation of the new impulse, we implemented a particle animation on the highlight stage. It created a 3D illusion as a background for the CUPRA Born.

  • Unfold Design Partikel Animation