An app to make an automotive trade fair fit for the future.

Apps, Brand & Corporate Design, Brand Experience
New Brand, New Digital

IAA Mobility App 2021

With 30% clear purchase intention, car investments of €65,000 and a cumulative purchasing power of €8 billion, the IAA has great potential for exhibitors. How can this be maximized with an app?

Technologically based on a trade fair app construction kit, we used a global design system to transform the app into a user-friendly, consistent, and intuitive interface.

Thanks to the app, trade fair visitors could discover the diverse range of exhibits even before the start of the trade fair. This in turn boosted
attendance at IAA Mobility, which grew by 35% in 2021.

Johannes Plass, CEO at MUTABOR
“A modern platform can only be successful when it is part of a larger digital ecosystem. That is why the new IAA App will be a key building block for the success of the next IAA.”

7,000 test drives booked.

Mobility providers who book the test drive in the app receive an exclusive touchpoint to successfully position their products. Another opportunity to experience the mobility of the future up close.

From concept to digital product.

From the start, our task was to define the project by devising a future-oriented user experience, and then to transform it into an intuitive user interface via a consistent design system.