The automotive advice of the future.

Digital Design Systems, Experience Strategy, Retail, Showrooms
New Spaces

Destination Porsche

Today’s car purchasing is more digital than ever before. How do you pave the way for the advice of the future and thus ensure the best customer journey for every customer?

The advantages of stationary retail are combined with those of digital technologies. Retail is becoming a hybrid retail experience and the “Point of Sale” is becoming the “Point of Experience”.

A new architectural concept makes Porsche the central point of contact. The new retail concept is based on the customer experience. At its core, it remains modular, flexible and thus fit for the future.

A place where interaction can take place.

The customer journey passes through thematic modules that can be flexibly assembled and reconfigured by the Porsche centers. Lounge areas offer Porsche fans an inviting place to interact.