UILA
Brand design for the future of sustainable mobility: UILA
Maximum impact—minimal CO2 footprint
UILA is a hybrid of electric cargo bike and electric vehicle developed by the Berlin innovation studio nFrontier. The task was to develop an overall concept beyond the product: From name and brand through to the digital user concept.
UILA stands for maximum impact and minimum carbon footprint. As uncomplicated as a bicycle, as comfortable as a car and ultimately sustainable: from the materials and supply chains to the production and use itself. We bundle all of this into one brand promise: Sustainable mobility is really fun.
The result is a lively and progressive brand that makes the innovative concept visible and tangible. UILA is Samoan and means “energy”— and the design is just as energetic.
![Derivation of the picture mark, a star that pushes out beyond the edges of a square](https://www.mutabor.de/wp-content/uploads/2023/05/UILA-branding-02-fallback-1410x793.png?x76392)
Going beyond
Our logo is based on the symbiosis of four wheels in its most compact form. It features a spark that transcends the boundaries of mobility.
![Unterschiedliche Layouts, wie Social Media Posts und die App werden gezeigt](https://www.mutabor.de/wp-content/uploads/2023/05/UILA-branding-03-fallback.png?x76392)
No boundaries
The visual world of UILA is vibrant, technical and thinks digital first. With an energetic yellow and a layout system that doesn’t adhere to any boundaries.
![Interieur Fahrzeug, Screens neben und auf dem Lenkrad leuchten mit User Interface auf](https://www.mutabor.de/wp-content/uploads/2023/05/UILA-branding-09-fallback.png?x76392)
“UILA is a truly sustainable, groundbreaking mobility solution and our answer to the most urgent problems of our time, such as climate change and the current energy crisis.”
- nFrontier