Brand design for the future of sustainable mobility: UILA
Maximum impact—minimal CO2 footprint
UILA is a hybrid of electric cargo bike and electric vehicle developed by the Berlin innovation studio nFrontier. The task was to develop an overall concept beyond the product: From name and brand through to the digital user concept.
UILA stands for maximum impact and minimum carbon footprint. As uncomplicated as a bicycle, as comfortable as a car and ultimately sustainable: from the materials and supply chains to the production and use itself. We bundle all of this into one brand promise: Sustainable mobility is really fun.
The result is a lively and progressive brand that makes the innovative concept visible and tangible. UILA is Samoan and means “energy”— and the design is just as energetic.
Our logo is based on the symbiosis of four wheels in its most compact form. It features a spark that transcends the boundaries of mobility.
The visual world of UILA is vibrant, technical and thinks digital first. With an energetic yellow and a layout system that doesn’t adhere to any boundaries.
“UILA is a truly sustainable, groundbreaking mobility solution and our answer to the most urgent problems of our time, such as climate change and the current energy crisis.”