Design with impact: lyst

Brand development for a scientific food supplement

Brand & Corporate Design, Digital Packaging, Packaging Branding, Storytelling Packaging
New Brand, New Packaging

Lyst is a lifestyle brand with a medical background. With their products, they want to make the lives of their customers a little better every day. Like a talisman. As a Hamburg-based company, they develop highly effective and natural food supplements, such as melatonin drops, together with the University of Hamburg.

To keep the medical background, but clearly stand out from the crowd, a design was developed that is clean but striking. Neon colors, color blocking and fine typography create a recognition value.

The design concept is expandable to other products and can be extended by different colors. It clearly positions Lyst as the complementary everyday companion. The result is a design for a nutritional supplement that reaches the target group, creates a new entry in the market and can also show its inner effect to the outside.