Redesign for cult butchery.
New brand identity for a traditional Hamburg brand.
Jupiter Repen needed a new face. Values such as craftsmanship, roots and credibility had to be anchored in the design as new brand elements. How do you unite tradition and modernity in a new brand identity?
The redesign was consistently applied across all levels and extended to other touchpoints. In addition to the design, naming, claims and communication were re-imagined and adapted to the new strategy.
The new corporate design strengthens Jupiter Repen’s position as Hamburg’s market leader. The new label design reflects the roots and complements the overall new brand identity.