BMW Motorrad

Home of the Brand in Berlin

Brand Architecture, Brand Experience
New Brand, New Spaces

BMW Motorrad Welt Berlin

For the first time in the history of BMW Motorrad, BMW Motorrad Welt will mark the brand’s 100th anniversary by creating a unique world of experience dedicated entirely to the brand and its legendary motorcycles.

On its centenary, BMW Motorrad today presents itself as more innovative and diverse than ever before, celebrating the brand’s greatest success to date. The guiding principle that has shaped BMW Motorrad all these years remains: creating technological innovations that inspire people.

On 1,000 square meters, we designed an impressive brand experience that links BMW Motorrad with its community, the public and employees in an impressive way. At BMW Motorrad Welt, we offer a wide range of experiences, including interactive presentations of current BMW Motorrad models, exciting plant tours and various events, as well as external and internal rental options.

The BMW Motorrad Welt: The home of the brand.

The BMW Group plant in Berlin has a long tradition and at the same time is one of the most innovative industrial locations in Berlin and the surrounding area. BMW Motorrad Welt is located in the direct vicinity of the BMW motorcycle plant in Berlin-Spandau and thus in the place where the heart of the BMW Motorrad brand beats. Production of BMW motorcycles began here in 1969, and 900 motorcycles and premium e-scooters are manufactured daily on an area of almost 230,000 square meters, partly in listed buildings. BMW Motorrad Welt has now found its new home in one of the historic brick buildings by the Julius Tower.

Stephan Reiff; Head of Customer, Brand and Sales; BMW Motorrad
“With the BMW Motorrad Welt, we are giving our brand a new home in Berlin and extending a warm welcome to our guests from all over the world.”

Fascinating exhibitions and exciting insights.

At the heart of the BMW Motorrad Welt are interactive exhibitions in which current BMW Motorrad models are impressively presented. This is complemented by special exhibitions dealing with topics such as customizing, as well as selected highlights from the BMW Motorrad Gear & Garment Collection and Original BMW Motorrad Accessories.