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BMW Motorrad

A journey through 100 years of BMW motorcycle history

Brand & Corporate Design, Brand Experience, Exhibition & Event
New Brand, New Spaces

100 years of BMW motorcycles

To mark the 100th anniversary of BMW Motorrad, the BMW Museum is opening a major exhibition paying tribute to the motorcycles that have shaped BMW’s sporty, dynamic image and contributed to the company’s commercial success. More than 55 original motorcycles from ten decades are on display in the world-famous museum bowl.

The exhibition presents the history of BMW Motorrad and its new brand strategy and identity in a unique exhibition format. Tradition and progress of BMW Motorrad have been harmoniously combined.

The anniversary exhibition pays tribute to the riders, designers and developers from 100 years of BMW Motorrad history. The exhibition conveys how the brand honours its roots while looking boldly to the future.

A journey through 100 years of BMW motorcycle history.

The exhibition focuses on original motorcycles from 100 years ago. They illustrate the development of the BMW motorcycle brand. Exciting lines of development from the past to the present are drawn, as are special aspects such as motor sport, electric mobility, research and development and advertising, as well as the fascinating world experienced by two globetrotters on their BMW motorcycles.

Exciting juxtaposition of current and historic motorcycles

This anniversary exhibition pays tribute to the racers, designers and developers who have shaped the face of BMW motorcycles over the decades.