A glimpse into the future: Driving a car will become entertainment.

Digital Experiences, Exhibition & Event, Launch Communication
New Content, New Digital, New Spaces

A new driving experience.

The demands on experiences during the journey are becoming more and more ambitious. Audi took up the challenge. But how do you put in-car entertainment on the stage at CES Las Vegas?

Audi’s pioneering attitude was transformed into an experience for the audience using the concept of “The Gradient”. The hands-on in-car entertainment extended over four levels and brought the visions of the future to life.

The concept of “The Gradient” created the ultimate world of experiences. All levels of the Gradient formed the Tech Talk Auditorium. This trade fair architecture put customers at the center, just like Audi does.

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