Achtung!
Not “in your face”, but “in your brain/mind”.
Attention. Now integrated.
A modernized appearance to develop a significantly more powerful agency brand. A new, confident, and agile design was created, which is both high-class and edgy.
Not “in your face”, but “in your brain”. This can be seen in the new logo. Through a typographical trick, the old exclamation mark was integrated into the A and thus becomes a real brand.
The new design of the agency group, that turned from a PR agency into one the most distinguished communication companies, makes the transformation visible.
![](https://www.mutabor.de/wp-content/uploads/2022/02/achtung-branding-03-2-1410x820.png?x76392)
![](https://www.mutabor.de/wp-content/uploads/2022/02/achtung-branding-04-2-1410x820.png?x76392)
![](https://www.mutabor.de/wp-content/uploads/2022/02/achtung-branding-01-4-1752x820.png?x76392)
![](https://www.mutabor.de/wp-content/uploads/2022/02/achtung-branding-02-3-1068x820.png?x76392)
Overall, the new design should help to broadcast better and more clearly digitally.
To ensure the success, the design is based on a few strong elements and is otherwise agile: a new typeface that is concise and unmistakable in every message. Black and white combined with 4 strong signal colors. An agile set of labels and stickers, based on a very simple, digitally optimized layout system.
“On the one hand, the new design is highly reduced, yet supports diversity on the other. ”