Identity

Design asks who you are. And much more: Who you want to be. Design is the driving force of change — your impetus, purpose and inspiration. Design creates what we call Momentum Brand. A force that unleashes hidden potential, strengthens corporate culture and adds new values. A force that creates brands with which one identifies. Are you ready for the next step?

Sven Ritterhoff, Creative Director, Associated Partner Identity

Design is complex. Keep it simple.

Sven Ritterhoff, Creative Director, Associated Partner Identity

Design is complex. Keep it simple.

Identity Facts

1

One Mutabor. That means 7 floors and a workshop – and that’ s where we sit.

43

Tattoos

On 24 employees.

11

Specialties – We serve the complete scope of the design industry with a delicate feel for what our customers need

  • Corporate Identity & Design
  • Logo Design
  • Graphic Design
  • Packaging Design
  • Icons & Illustrations
  • Moving Pictures (movie and animation)
  • Content Marketing
  • Communication
  • Naming & Claim Development
  • Storytelling
  • Text Concept
  • Web Design (UI / UX), Interactive Design, Interface Design
  • Production

160

Making a mark

The average number of characters in a font. To ensure that every letter carries the brand message, we offer customized font kits.

1

Certified cunning employee

Because he has a Ph.D. and wears glasses.

Tonality

We always strike the right chord for our customers. Creatively, content-wise and literally. Because we speak fluently:

  • Sportish
  • Corporatese
  • Advantagardian
  • Market leaderish
  • Medium-sized companese
  • Entrepreneurialian
  • Start-upish
  • Deliciousese
  • Insuredish
  • Technologican
  • Scientificanese
  • Event organizeropian
  • Technical jargonese
  • and also Chinese

7

Parents

There are no family-friendly workplaces in agencies. Except in the Leading House for Design and Transformation – that’s why 7 parents also work in our work hall.

2

Quadrupeds

A dog in the office? No. Two!

1250

Logos

Our high score for the number of logo variants used for a logo

5

Days since the last Nerf gun battle

Identity Cases

Eye Candy – Less sugar. More art.

Eye Candy – Less sugar. More art.

Bahlsen

Sustainable Sport Style

Sustainable Sport Style

TSG Hoffenheim

Get the point

Get the point

Various