Koenig & Bauer
A new corporate design at every touchpoint.
Brand & Corporate Design, Brand Strategy, Digital Branding, Digital Design Systems, Launch Communication
New Brand, New Content, New Digital
A future needs a past.
Koenig & Bauer celebrated their 200th birthday. Our gift to them: A completely new look. The challenge was to reconcile tradition, innovation and the future in the new design.
The original company name referencing the founders once again places the focus of the company and the communication and design concept more strongly on people.
From the new claim “We’re on it” to the completely new brand presence: König & Bauer stands for a close connection with customers, employees and the future, based on a strong past.
The user-centered interface design allows the quality of the brand to be experienced daily.
The design of future machines follows geometric forms that demonstrate clarity and self-confidence. In this way, the printing presses become brand ambassadors through the rebranding.
- Grauel Publishing