Enerwave
Elpedison rebrand drives energy transformation
Fueling a better tomorrow
With the aquisition of the greek energy brand Elpedison HELLENiQ ENERGY’s vision was bigger than just changing a name: Creating a new brand that reflects the continuous evolution towards a sustainable energy future and captures the dynamic flow of energy and progress.
In a holistic process – from market research and strategic positioning through naming to design development – Mutabor has shaped the new brand profile. The result is a brand that doesn’t just look different, but acts differently: as a true gamechanger committed to simplicity, reliability, and sustainability.
Elpedison became Enerwave. With a new design system inspired by movement, clarity, and connection, it forms the heart of an identity that consistently tells one story – from logo to store to communication: We are dynamic, people-centered, and focused on real energy solutions.
Celebrating the renaming of a new powerful era of energy – together.
The rebranding of Elpedison marks a key milestone in HELLENiQ ENERGY’s transformation towards a more sustainable energy future. Formerly a joint venture, Enerwave is now fully integrated into the HELLENiQ ENERGY brand portfolio.
The new brand identity reveals the flow to a sustainable future.
Drawing inspiration from this dynamic energy, a holistic design system unfolds – from icons, layouts, and logo variations to typography, infographics, and motion principles. Each element moves harmoniously, creating a unified yet flexible identity built to evolve with the future.
A sustained vision.
Inspired by movement, clarity, and connection, the new design captures the dynamic flow of energy and progress that defines who we are. It expresses our commitment to simplicity, reliability, and sustainability, while strengthening our connection to the HELLENiQ ENERGY family.
A storefront built to showcase.
Based on the new corporate design, we developed a cohesive storefront façade that strengthens brand recognition from the street. Flow and logo elements appear in multiple formats, while a flexible window setup lets furniture be rearranged to spotlight products at their best.
A modular furniture system based on Enerwave’s new identity – flexible for every store.
Two energy brands. One sustainable vision.
HELLENiQ ENERGY stands for the group’s strategic vision and leadership, while Enerwave turns that vision into tangible, everyday impact – dynamic, people-centered, and focused on real energy solutions.
