Credit Suisse Flagship

Branch Pilot at Europaallee in Zürich

Why

Client needs have changed during the past few years. People are looking for more efficiency and flexibility to get their things done. The Bank of the future is bridging the gap between digital banking, personal services and the need for diversity in client expectations. It should be a perfect hybrid of classical banking, digital solutions and collaboration opportunities. A new kind of bank branch needs to offer more than classical banking. It should be an enabler for entrepreneurship, a place for co-creation, co-working, networking, public keynotes and know-how transfer. Everyone should be very welcome to use and enjoy this new world of banking experience. The Bank of the future should amplify and enhance all innovations.

How

The interior design puts the customer at the center of attention, creating ways to interact and utilize the branch services according to the customer’s needs. The purpose of this flagship is to remove any psychological barriers that occur when you think of a traditional banking touchpoint. The open space and modern lounge area invites informal encounters between visitors. From the use of high-end materials and state of the art media, the lighting, the customer journey, to the relaxed professional dress code of the branch staff. Everything is tailored towards making you feel at home during your personal Credit Suisse experience.

What

This Credit Suisse flagship branch is an innovative beacon for the entire brand. It is centrally located in a dynamic part of Zurich, called Europaallee. It is easily accessed by the city’s universities and surrounding interna­tional companies. The new concept provides a forum to service varied people and directly address their diverse needs. The timeless and welcoming architecture appeals to everyone, provoking their curiosity. The modular concept of the design allows for highly versatile use and makes a statement promoting a next level banking culture. It is Credit Suisse’s response to a new world functioning in the digital era.

Community centered design

A place for co-creation, co-working, networking, public keynotes and know-how transfer. In a designated area of the branch, visitors can book a co-working space, free of charge to work on the realization of new ideas/projects in a productive as well as inspiring environment. With the online booking tool, a user can easily book a co-working space or register for an event.

Co-working space

The new branch is accessible to everyone and benefits the visitor who can use the premises to meet their personal needs. Whether it be a free workplace, an open meeting room for productive group meetings, an event zone, or a pop-up zone, where start-ups get the chance to present themselves to a broad public.

Co-working space

The new branch is accessible to everyone and benefits the visitor who can use the premises to meet their personal needs. Whether it be a free workplace, an open meeting room for productive group meetings, an event zone, or a pop-up zone, where start-ups get the chance to present themselves to a broad public.

Event Zone

The new Credit Suisse branch with extended opening hours is a place of encounter, networking, creativity and knowledge transfer. The modern and fresh appearance shows that Credit Suisse strives for closeness to the people. A promise to be the right partner for the future. A pilot project to explore new ways of customer interaction. A concept that proves that banking branches cannot be replaced by digital banking alone. There is always a good reason to meet in person, especially when it comes to finances, start-ups or any sort of entrepreneurship.

Event Zone

The new Credit Suisse branch with extended opening hours is a place of encounter, networking, creativity and knowledge transfer. The modern and fresh appearance shows that Credit Suisse strives for closeness to the people. A promise to be the right partner for the future. A pilot project to explore new ways of customer interaction. A concept that proves that banking branches cannot be replaced by digital banking alone. There is always a good reason to meet in person, especially when it comes to finances, start-ups or any sort of entrepreneurship.

Sustainability by modular timeless design

Sustainability is at the very heart of the project – it is built under consideration of the highest standards: From the use of local materials, a timeless modular furniture design, to low energy standards, to digital touchpoints, bringing people together, no matter where they are, reducing travelling and saving time. Timeless design and flexibility are in the fore&shground of the interior design concept. The cooperation with local producers ensures short distances. The scalability of the concept allows for an straightforward implementation into new and existing real estate properties.

Furniture family

Meeting modules

Scalability is the driver for flexibility. Different levels of privacy are possible: from private consultations to open meetings.

Meeting modules

Scalability is the driver for flexibility. Different levels of privacy are possible: from private consultations to open meetings.

Skills

Strategy, concept design, design planning, execution guideance