Labswurst & Weisskaus
MUTABOR, Christmas Mailing, 2017
What many don’t know: Not just Hamburg, but even Munich belongs to the MUTABOR identity. The customer came from the Bavarian metropolis – and many others followed. It is impossible to think about our agency without the weekly flight to the south for the past 20 years. So for the 2017 Christmas mailing we wanted to celebrate this: customers, partners and friends were surprised with the local dishes of Labskaus and Weißwurst with serving suggestions in their mother tongue. Even the menu and the packaging were designed in vector-graphic style, with which MUTABOR’s Identity Design unit has so significantly left its mark.
Packaging design, illustration, copy writing, production
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MUTABOR (lat): I’m going to change