KNF, Corporate Website Relaunch, 2020
With a comprehensive product range, KNF is the technology leader in the field of application-specific pumps and pump systems. Countless B2B customers around the world trust KNF as a supplier of durable and reliable products for a broad spectrum of applications – from systems for air circulation on the ISS to professional inkjet solutions or fully automated coffee machines. The challenge for the new corporate website was to boast a state-of-the-art visual design in terms of brand, USP and employer branding on the one hand and simplify editorial maintenance on the other. Additionally, our task was to integrate the KNF corporate blog – an important content hub of the company.
MUTABOR held workshops together with stakeholders from the USA, Switzerland and China, in which requirements for the new digital touchpoints were defined. The focus was on overarching topics such as digital strategy, collaboration with end customers and user-centered design. The project team then switched to an agile working mode with KNF and the project partner Hanseatics: In a weekly cycle and close cooperation, we made agreements, developed solutions, gathered feedback from end customers – and in this way, we iteratively improved the product until its launch.
MUTABOR not only brought the entire Look & Feel into a contemporary design, but also made a lasting improvement to the customer experience: Our focus was on presenting a complicated product in a way that was appropriate to the target group and made it an intuitive experience. KNF’s corporate site thus became the central hub for customers, employees and applicants around the globe – and is available in 16 localized versions and 10 languages. The site provides information about locations, countries, distributors and products. In this sense, the site has become a tangible expression of the internal corporate mission statement: ONE KNF.
KNF has customers all over the world. To ensure that as many of them as possible discover the products and obtain information and always find a contact person in their country, the website is accessible in 16 localized versions and has been translated into 10 languages.
Chinese + more
One Page for everything
KNF has tailor-made pumps for almost every application. By implementing a wide range of search filters, product overviews and product detail pages, we ensure that every customer has the right pump for their need.
Unlimited product experience
Users want to be able to surf flexibly anytime and anywhere. Our contribution: We have designed the KNF website so that products can also be discovered conveniently on a smartphone.
Surfing should be as comfortable and uncomplicated as possible for users. So, we have developed a new, uniform iconography that provides clarity and is easy to understand.
UX, UI, Development, Typo3, 3D, Animation