CoreMedia, Rebranding, 2017
When does content become relevant? When it reaches its audience. And this is exactly the business of CoreMedia, a global content management software provider. MUTABOR was commissioned to bring CoreMedia’s new, strategic key message “Content Matters” to life. So, MUTABOR renewed and extended their existing corporate design and branding. The result: a bold, unconventional and entertaining corporate design, which is as distinct as the content of CoreMedia’s customers. Applause included. It starts with an unmistakable trade mark in contrast-rich colors and ends with the newly developed key visual, the brackets: Here the content takes the stage and the show begins. Additionally, a unique illustration style was developed. In one toolbox are 32 geometric shapes available that enable the creation of an infinite number of images. The big launch of the new design took place at one of the most important events in the digital industry: the dmexco 2017 in Cologne.
Double meaning How content is interpreted depends on how it is presented. This is CoreMedia’s core competence and through this they made themselves noticeable using typical illustrations combined with amusing phrases with double-meanings.
Spot on Content On 150 sqm CoreMedia presented themselves at the dmexco. The exhibit implemented the theme “Content Matters” with brackets on a constructed center stage. The brand colors and the monumental spotlights made the booth stand out.
Logo design, corporate design, illustration, web design, brand tool, brand guidelines, copy writing, type design, communications campaign, Concept and design planning (HOAI LP 1-3), submission planning (HOAI LP 4), execution planning (HOAI LP 5), calls to tender (HOAI LP 6/7), supervision of production, implementation support and site supervision (HOAI LP 8), project control, Strategic concept development, strategic brand consultation
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MUTABOR (lat): I’m going to change