The Branded Homeoffice

The future of working?

Why

The observations of the last weeks show that: the part of the population working in the company office is now in their home office. The social media campaigns with which numerous companies proudly show their employees in their home office are nearly rampant. Everyone smiles into the camera in front of often improvised workplaces – it’s all about demonstrating their ability to work because: even in the home office, orders can be processed efficiently and successfully. At the same time, the countless campaigns on the subject of »working from home« are proof of how challenging the move to home office has been and still is for many companies. IT is reaching its limits; providing secure data connections, mobile hardware and new communication software in the needed amount is the topic of the hour. Nobody is yet thinking about the image that these images actually generate. A »Call to Action« to look at the topic from the perspective of employer branding.

How

The last few years were marked by the fact that the home moved into the office. Sofa landscapes, beanbags, table tennis tables or creative playrooms for adults are just a few examples of the so-called hybridization of office land­scapes. In times of employer branding, the attractiveness of the work­place goes hand in hand with creative workplace design. New working methods call for new spatial concepts. The employees should »feel at home.« Now the office moves into the home. With all the issues and consequences that a professional workplace entails. The top priority is the quality and high value of the workplace, followed by ergonomics and data security.

What

We in the agency industry are used to visiting our clients. In doing so, we experience superbly orchestrated encounter culture as well as customer journeys without concepts. And, of course, every visit to the customer is more than just a meeting of the project participants – one experiences numerous brand contact points that enable us to under­stand and appreciate brands holistically. It is about corporate architecture, branding, experience and a culture of encounter. About safety processes, the experience of (dysfunctional) presentation technology, the visit to the canteen, the view into production. About the product experience or the workshop. All this disappears in the home office from the perspective of the external. We asked ourselves: How much of this can we translate into the home office?

Modular furniture system

The home office should support modern collaboration formats. After all, it’s not just a matter of using adequate software to facilitate communication and creative exchange on a laptop or static screen. It is more than that.

For those who prefer to stand during presentations or moderation, a modern workstation should enable precisely that.

Modular furniture system

The home office should support modern collaboration formats. After all, it’s not just a matter of using adequate software to facilitate communication and creative exchange on a laptop or static screen. It is more than that.

For those who prefer to stand during presentations or moderation, a modern workstation should enable precisely that.

Modular furniture system

The home office should support modern collaboration formats. After all, it’s not just a matter of using adequate software to facilitate communication and creative exchange on a laptop or static screen. It is more than that.

For those who prefer to stand during presentations or moderation, a modern workstation should enable precisely that.

Thinking from the perspective of the camera: In workshops and presentations, we have to be able to move and act. The laptop camera is not always the best choice here. You present – both digital and analog – always with your presence.

Thinking from the perspective of the camera: In workshops and presentations, we have to be able to move and act. The laptop camera is not always the best choice here. You present – both digital and analog – always with your presence.

Individually adaptable

The pride of employees in their workplace is an essential part of iden­tification with the employer brand. The employees are ambassadors of this brand. They work in environments that correspond to brand po­sitioning. The brand-adequate design of the home office can be indivi­dually configured – both for the presentation of the brand and the employee’s preferences. A modular construction kit enables flexible scaling.

After Work

How do you separate work and home life if you cannot close a door behind you? Just as the latest company mobile phone, the newest laptop or the most comfortable company car offer added personal value, the Branded Homeoffice® becomes a high-quality design object even after work, contributing to the prestige of your own living space.

Skills

Concept creation, Brand and Product design, Feasibility­study