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Setting the stage for the future

Audi AG, Dealer Meeting, 2015

Why

In 2015, the Audi Dealer Meeting was held in Barce­lona. Around 3,400 dealers were invited not only to get to know the latest products but also to learn about the future strategy of the Audi brand. MUTABOR was given the task of designing an impressive show setting for this. The aim of the presen­tation was to explain Audi’s technical and program­matic future path in a way that would truly impress.

How

The center of the show concept was the interface between humans and technology: Artificial Intelligence. The audience looked into a digital cosmos from their front-row seats. The impressive view into the future of Audi focused from above on the vehicles moving in time with the films being shown on a giant screen. The visionary images turned the future of the Audi products into an integrated audiovisual experience.

What

Visitors were guided through the brand show by a unique presenter: “AI” in a personified form, as a symbiosis of humans and technology. The technolo­gical skills and positioning of the products were conveyed through the films, in which the vehicles were the actors who fitted harmoniously into the presen­tation. In this way a show way created that blended reality and the virtual world together, providing the perfect setting for the brand’s future strategy.

Audi AG, Dealer Meeting, 2015
Audi AG, Dealer Meeting, 2015
Audi AG, Dealer Meeting, 2015
Audi AG, Dealer Meeting, 2015
Audi AG, Dealer Meeting, 2015
Audi AG, Dealer Meeting, 2015
Audi AG, Dealer Meeting, 2015
Audi AG, Dealer Meeting, 2015

Skills

Conception, Scenography, Show production, Film production, Motion design, Event communication, Direction, Concept and design planning (HOAI LP 1-3)

Credits

Architecture: Schmidhuber

MUTABOR (lat): I’m going to change