Greece: Energy market in transition
HELLENiQ ENERGY is launching Enerwave, a company that is rethinking energy.
HELLENiQ ENERGY, the largest energy company in the southeastern Mediterranean region, is undergoing an ambitious transformation. We are supporting the group in expanding into renewable energies and creating new mobility services, as well as in the comprehensive repositioning of ELPEDISON S.A. as Enerwave. Our goal is to create genuine branding impact, from the brand itself to the retail experience.
The design system
Enerwave’s new design system translates its strategic realignment into a progressive, modern and highly flexible visual language. From the colour scheme and typography to dynamic graphic elements, it creates identity and makes innovation, customer focus, and responsibility visible and tangible.
It is a system that provides orientation, generates recognition, and positions Enerwave unmistakably in the market.
Enerwave is on! The unforgettable starting signal for the new energy wave.
The launch of Enerwave provided powerful momentum for the new energy wave, impressively and emotionally showcasing the vision, transformation and aspirations of the brand. The clear storyline, strong visual elements and spatial design all made a clear statement about the brand promise.
“It is truly impressive to see how consistently and courageously HELLENiQ Energy is driving its transformation forward. As consultants, strategists and designers, we think big. From brand to retail experience.”
Retail: Welcome to Enerwave!
In retail, a strong brand creates proximity and trust. The new brand image is effective at every touchpoint: stores are inviting, interfaces are intuitive and services are personalised. This is how Enerwave is establishing a clear, consistent and approachable identity with its customers.