Rebranding: Tradition meets the future
A new look for the 65th anniversary
SCHÖNER WOHNEN has a fresh new look and is repositioning itself for the future. The revamped design marks the beginning of a clear vision to become a one-stop living universe for all things interior design and lifestyle. Here’s a sneak peek at the new SCHÖNER WOHNEN. More to come…
A new look, yet familiar.
SCHÖNER WOHNEN is Europe’s largest home and lifestyle magazine. The iconic SCHÖNER WOHNEN logo has remained unchanged for three decades. We have now developed a modern look that preserves the brand’s tradition while pointing the way to the future.
Inspiration, Community, Shopping
At SCHÖNER WOHNEN, their content and offerings will come together to create an experiential space for anyone interested in interior design. Our new visual identity will reflect this change, ensuring consistency and relevance across all channels.
“A redesign is always a balancing act: between what people value about a brand and what they expect from it today and tomorrow. ”
A modern look for all channels and products
The design system features a new, harmonious colour scheme, complementary typography, and modular design elements connecting print, digital media, social media, and products.
Things will kick off with the SCHÖNER WOHNEN anniversary edition on 10 October 2025, followed by a multi-stage rollout across all channels.