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Hamburg
Königstrasse 28
22767 Hamburg
+49 40 80 80 23-0

All the winners in one app

ADC, App and Website Relaunch, 2019

Why

With the new corporate design introduced in 2018, we have also revised the ADC app and website. The new design is a return to the brand identity of the club in 1964. The aim was to give the members and their work the best possible stage and to create a platform on which ADC members could share their knowledge.

How

The focus is on news with trade articles, interviews and work by ADC members. The new image captivates with large visuals and animation. The antiqua font »Le Jeune Deck« interrupts viewing habits on digital touchpoints without affecting usability. The second new ADC typeface »Centra No. 2« and the iconography developed to go with it ensure a clear typeface and quick orientation.

What

The redesign not only makes the app and website feel better; it also measurably improves the user experience. The number of hits, the number of works requested, and the usage time of the app were increased by an average of 200%, and the page of the ADC competition by more than 1000%.

App & Web – 100% synced
Thanks to the new CMS, the website and app are always synchronized. No matter which touchpoint users enter, they will always find all the latest ADC news.

On to the roots of the ADC

With the new website and app, the ADC is once again focusing on its core: its members, the works and the sharing of knowledge.

Site Traffic since relaunch
Members 4.666%
About us 4.193%
ADC Junior Award 3.853%
Become Partner 2.471%
ADC Award 1.915%

All cases, all movies,
all winners.

The ADC App provides access to all winners of the ADC competitions. Also, it offers all ADC news, seminars as well as a program planner for the ADC conventions and the ADC Festival.

App Store rating
ø duration 10min
Men/Women 1:1
Age 18-35 year 50%
User/Year +30

 

Skills

App development, iOS, Android, interface design, UX design, agile project management, illustration, pictogram design, motion graphics, digital branding