Let's make your brand more intelligent
Brand Intelligence® is our approach to making brands not just relevant, but resilient. It combines the best of human and artificial intelligence to create smarter, more adaptive brands. This framework provides a clear path for brands to evolve at every stage, integrating the latest innovations with a deep understanding of human needs.
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mobile.de
Elevate your strategy
mobile.de is strengthening its market leadership by specifically addressing weaknesses in the existing brand—based on qualitative and quantitative research. The new positioning creates the foundation for remaining relevant, actively leveraging the mobility transition, and reaching new target groups.
Create your design system
The new design combines long-standing trust with modern elements. A modernized logo with the old slogan, new colors, and new font—everything comes together in a flexible design system that can now be experienced barrier-free on all touchpoints.
Activate your audience
Internal brand reveal shows for employees and dealers strengthen identification with the new brand. The launch campaign, developed with partner agency “adam&eve,” communicates locally relevant and humorous messages on the theme of “repainting.”
Scale your brand
An AI-supported image style enables consistent applications across all touchpoints. The brand portal in Frontify with training ensures recognizability and efficient brand management.
Brand Intelligence® is a registered trademark in Germany.