German Federal Minister Peter Altmaier and the State Minister for Culture and Media, Monika Grütters, invited Heinrich Paravicini and others to discuss possible strategies for promoting creative innovations. This is just the beginning. Now is the time for action. Here is an article by w&v online on the topic.

Within a panel discussion, the role of the creative industries for the economy and society as an underestimated factor became more than apparent. Their economic performance and their contribution to the innovative capacity of the so-called classical industries are often not adequately recognized. Not only do creative people play a role within companies, but cross-innovation can also leverage enormous potential and lead to new business ideas and processes. Cultural and creative industries can be a future driving force for innovation.

Also, on the podium: Alexander Thies, film producer and Chairman of the Board of Allianz Deutscher Produzenten, Larissa Pohl, CEO of the digital agency Wunderman Thomson, Daniel Büning, co-founder of the innovation studio NowLab and Markus Benz, CEO & owner of WALTER KNOLL AG & Co. KG.