Strategy

We develop strategies that enable our clients to reach the next level and guide them through the transformation process. In doing so, we use the power of design to make strategy tangible at any point in time, develop an in-depth understanding of our clients’ business and use an approach that always focuses on people – whether end customers, employees, shareholders or clients.

Marle-Maria Janßen, Head of Strategy

Every strategy should trigger a moving momentum. The more magical, the better. Otherwise, a strategy is just theory.

Marle-Maria Janßen, Head of Strategy

Every strategy should trigger a moving momentum. The more magical, the better. Otherwise, a strategy is just theory.

Next Level Process

The Next Level Process describes our approach in the development of innovative design solutions – iterative and interdisciplinary.

Strategy Facts

6

Areas of expertise for finding out where you stand:

  • Context analysis (market, company, target group)
  • Brand & portfolio analysis
  • Market & opinion studies
  • Touchpoint & Journey analysis
  • Trend analysis & reports
  • Workshop conception & moderation

476

Conducted workshop hours

113

Average creation of ppt-slides per day

80

Employee names that start with letter »m«

9

Areas of expertise for defining how to get to the next level:

  • Transformation processes
  • Experience strategy
  • Brand architecture
  • Portfolio & product strategies
  • Brand strategy
  • Employer Branding
  • Communication strategies

5

Areas of expertise for successfully operating at the next level:

  • Change Management
  • Implementation Strategy
  • Internal Branding
  • Brand Management
  • Culture Design

5

Average lollipop consumption per day

33

Number of strategy models developed

Strategy Cases

IAA – A platform in transition

IAA – A platform in transition

VDA

VoizMe – Personal Voice enhancing necklace

VoizMe – Personal Voice enhancing necklace

MUTABOR

Charging a brand – with positive energy

Charging a brand – with positive energy

E-Fuso