Already for the second time, we developed together with Health AG a rather atypical brand experience for the dental industry around digitization processes in the dental practice. »Unboxing the future – together« was the guiding principle that brought the interactive co-evolution concept to life. On-site, digital practice tools, software solutions, visions and glimpses of the future of dentistry were presented and further developed in workshops.
The focus at Health AG is on customer care and the joint development of products, as well as at the fair. We have packaged this into a consistent design language in order to unpack it again in Experience Design. Hundreds of boxes adorned the walls of the exhibition grounds. The grand opening was signaled by a collapsing cardboard box installation that opened the exhibition grounds. A surprise performance by MEUTE – an eleven-piece techno-marching band – put visitors in a festive mood and accompanied them to the event rooms. A program of top speakers, interactive, hands-on formats, workshops, product presentations and exhibits then took the visitors deep into the world of the digitized practice.
Among the top speakers were Prof. Peter Wippermann, one of Germany’s most renowned trend researchers, Tijen Onaran, entrepreneur, presenter and speaker, Dr. Wladimir Klitschko, former professional boxer and current entrepreneur, and Dr. Ismail Özkanli, known from the television show »Höhle der Löwen« (the German version of »Shark Tank«). The speaker program is rounded off by numerous co-evolution labs. The highlight exhibit: The Health AG VR Experience, which breaks the boundaries between the real and virtual worlds. For this purpose, we have digitally reconstructed an exhibition space of 24 square meters 1:1. The key visual of the Co-Evolution Summit – a cube – floating in the center, which became a communication vehicle for cross-media dialogue. Various levels focusing on Health AG products presented innovations for the dental practice of the future. The finale was a challenge in which courageous participants dared to take the step into the future – at dizzying virtual heights. Finally, grasping a VR cube led to the preservation of a real cube. The interface between dental and digital took place at Kampnagel.