Leasing instead of renting
OWNR, Logo Design, 2017
OWNR is a start-up with a business idea that will sustainably change the real estate market. Through leasing the search for real estate, as well as the real estate marketing, is to become more fair and transparent. MUTABOR’s business unit Identity Design was commissioned to create a trademark that properly communicates this entrepreneurial claim. The idea: The »O« in OWNR turns into a key hole and thus metaphorically creates access to completely new living possibilities. However, the removed element of the letter doesn’t just disappear, but it reappears as the closing, colorful period at the end of the word mark. And it thus becomes the symbol for the successful closing of a leasing contract. The OWNR logo not only dons a modern design, but at the same time it also transports the central business idea behind the brand – all within a bold wordmark.
Logo design, corporate design, web design