Resurrection of the Latin wine
Ômina Romana Winery, Brand Identity, 2013
A businessman with a passion for wine founded a winery in the Colli Albani just outside Rome. His clear vision was to make the wine from the Latium region internationally significant again. The challenge was to develop an integrated brand identity on a blank sheet of paper. Firstly, the international wine market was analyzed before referring to the particular topography of Latium and to Etruscan history. In close collaboration with the company founder, MUTABOR created a brand identity that looked more towards international beverage brands than classic wineries. The name developed by MUTABOR, “Ômina Romana”, was inspired by the Etruscans living in Latium. The interpretation of ‘omen’ (a sign of something to happen in the future) was at the heart of their religion. The terroir of volcanic soils coupled with the revival of Latin wine produced the logo: the phoenix arising from the ashes. The result: a brand identity as a single essence, inspired by a metaphysical philosophy. Ômina Romana embodies the link between science and craftsmanship. It is anchored in the brand values and revealed in the name, the corporate identity, the packaging and the communication and exhibition concept.
The Etruscans were guided by cosmic signs when they made their wine. For them, the maturing process was a divine secret.
The hand-folded poster communicates the philosophy and the claim of the Ômina Romana brand and is given out at trade show presentations.
The gift packs of 1, 2 and 3 items, based on a triangle, are beautifully finished and can be presented in various combinations.
The exhibition stand is based on a modular system which also uses a triangular shape. The interplay of the unusual materials creates a warm, mysterious atmosphere.
Logo design, Brand design, Packaging design, Communication measures, Naming, Photoproduction, Exhibition design, Brand strategy
MUTABOR (lat): I’m going to change