The future of flying
Airbus, Flying Green Experience Showcase, 2013
We are living today in a global economy in which air travel is the true “World-Wide Web”. At the same time, awareness of our environment is increasing. MUTABOR was asked to develop an interactive visual concept for the mobile showcase “The Future by Airbus: Flying Green Experience”, which picks up the visitor in the present and carries him into the year 2050. The “Flying Green Experience” showcase is aimed at Airbus employees, flight companies and industry. The exhibition enhances the awareness of sustainability and also presents Airbus’s vision of air travel in the year 2050 in the context of technological progress, research and development, products, investments and current obligations on the part of the industry.
The Airbus Flying Green Experience is presented on a surface area covering 10 m x 10 m. The compact showcase is designed for mobile use. The complete surface is made from three-dimensionally shaped corian and is brought to life by its use as a large media screen. The spiral design of the showcase points the way for visitors and guides them past 15 stations, some of which are interactive, to the center – the Airbus Concept Plane. The graphic concept borrows from the futuristic airplane design of the Concept Plane. Following the form of current loadbearing structures, the graphic elements change their shape as the exhibition progresses, finally becoming a bionic network. At the same time, the colors become lighter as the center approaches.
The highlight of the Flying Green Experience, which is also its center, is the interactive presentation of the Airbus Concept Plane and the Concept Cabin. The layout of the space conveys the feeling of flying in the Concept Plane in 2050. A rotating, 3D-printed bionic model of the Airbus Concept Plane is synchronized with three interactive stations, allowing camera flights around and through the virtual real-time 3D model with specific themes. The experience turns the future into reality. The showcase tackles the challenges facing air travel today and presents possible ways of moving into a greener future.
Center Piece At the center of the showcase, there is the interactive presentation of the Airbus Concept Plane and the Concept Cabin. The space conveys the feeling of flying in 2050.
Progressive design language The design language is based on natural structures which are particularly stable and yet very light.
Conception, Scenography, Event communication, Film production, Motion design, Exhibit development, Digital product development