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Health AG, Co-Evolution Summit, 2017
How do you turn the launch of a downloadable dental B-to-B digital product into the industry event of the year? MUTABOR’s Identity Architecture division found the answers: Firstly: Making a download product into a tangible design object. And secondly, by presenting it, not at a dental trade show, but at Germany’s largest digitization congress – solutions.hamburg. In line with its pioneering role in the field of digital transformation in the dental sector, Health AG showed what is important to it at over 10 different stations: from future talk about practice management in the years to come through to artificial intelligence. And let’s not forget the Health AG workforce and all the Co-Evolutionaries. A multilayered, meaningful experience was created temporarily at Kampnagel with a great deal of passion and professionalism – and a touch of rock ‘n’ roll.
The Security station: Two well-known hackers give a highly dramatic demonstration of what is important when it comes to security in practice management.
A high point of the event: Revealing the world premiere Hēa Ratio and personal presentation by the Health-AG CEO Jens Törper to over 40 Co-Evolution partners who had come along to the event.
Key visual, Packaging design, Motion graphics, Illustration, Pictogram design, Conception, Event communication, Set design, Grafic design, Concept and design (HOAI LP 1-3), Execution planning (HOAI LP 5), Calls to tender (HOAI LP 6/7), Overall artistic site management