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Health AG, Co-Evolution Summit, 2017

How do you turn the launch of a downloadable dental B-to-B digital product into the industry event of the year? MUTABOR’s Identity Architecture division found the answers: Firstly: Making a download product into a tangible design object. And secondly, by presenting it, not at a dental trade show, but at Germany’s largest digitization congress – solutions.hamburg. In line with its pioneering role in the field of digital transformation in the dental sector, Health AG showed what is important to it at over 10 different stations: from future talk about practice management in the years to come through to artificial intelligence. And let’s not forget the Health AG workforce and all the Co-Evolutionaries. A multilayered, meaningful experience was created temporarily at Kampnagel with a great deal of passion and professionalism – and a touch of rock ‘n’ roll.

How do you turn the launch of a downloadable dental B-to-B digital product into the industry event of the year? MUTABOR’s Identity Architecture division found the answers: Firstly: Making a download product into a tangible design object. And secondly, by presenting it, not at a dental trade show, but at Germany’s largest digitization congress – solutions.hamburg.

In line with its pioneering role in the field of digital transformation in the dental sector, Health AG showed what is important to it at over 10 different stations: from future talk about practice management in the years to come through to artificial intelligence. And let’s not forget the Health AG workforce and all the Co-Evolutionaries. A multilayered, meaningful experience was created temporarily at Kampnagel with a great deal of passion and professionalism – and a touch of rock ‘n’ roll.

The Security station: Two well-known hackers give a highly dramatic demonstration of what is important when it comes to security in practice management.

A high point of the event: Revealing the world premiere Hēa Ratio and personal presentation by the Health-AG CEO Jens Törper to over 40 Co-Evolution partners who had come along to the event.

Skills

Key visual, Packaging design, Motion graphics, Illustration, Pictogram design, Conception, Event communication, Set design, Grafic design, Concept and design (HOAI LP 1-3), Execution planning (HOAI LP 5), Calls to tender (HOAI LP 6/7), Overall artistic site management