Taking a brand to the sky
Deutsche Telekom, Airport Light Installation, 2013
Experiencing what connects us. At Cologne/Bonn Airport, this motto was to be presented for Deutsche Telekom as a statement visible from far and wide. In this, the airport near the company headquarters was the location and the inspiration at the same time. Inspired by the take-off and landing lights on the runway, MUTABOR developed “Take-Off” as a permanent light installation. If a car drives past the installation, it triggers a light impulse that translates the vehicle’s movement into a dynamic start-up sequence. The exciting take-off mood of the terminal thus becomes tangible on the drive to get there.
Conception, Interactive design, UX design, Programming supervision, Testing & implementation support, Motion design, Exhibit development, Experience design, Concept and design planning (HOAI LP 1-3), Submission planning (HOAI LP 4), Execution planning (HOAI LP 5), Calls to tender (HOAI LP 6/7), Supervision of production, implementation support and site supervision (HOAI LP 8), Creative lead at site supervision, Project control, Documentation
Want more MUTABOR?
Want to work for us?
Want us to work for you?
MUTABOR (lat): I’m going to change