News & Stories

Between creation and coffee

Between creation and coffee

The »Creative Spaces« series of New Business regularly presents hot spots in the media industry. This time: MUTABOR, where people like to hang out for a coffee. Heinrich Paravicini about our Creative Campus.
Forget Facebook!

Forget Facebook!

Nowhere is it possible to establish immediate contact with the customer faster than with social media. Nevertheless, companies should assess the relevance and reasons for their activities. Burkhard Müller on alternatives.
Marle-Maria Janßen and Heinrich Paravicini on TV

Marle-Maria Janßen and Heinrich Paravicini on TV

»People, Brands, Media« is the show about communication and creativity in Hamburg and people who move the media industry. A look behind the scenes at MUTABOR and compelling cases - live and in color.
What are you (not) inspired by? DESIGN/DINGS/TAG at MUTABOR

What are you (not) inspired by? DESIGN/DINGS/TAG at MUTABOR

With the best view of the Elbphilharmonie, harbor and St. Michaelis, around 100 design colleagues met up yesterday and talked shop about their personal design/things. Since the rooms of designxport in ...
»Reinvent yourselves!« Johannes Plass to trade fair organizers and agencies

»Reinvent yourselves!« Johannes Plass to trade fair organizers and agencies

The good news is, Germany continues to be the world market leader in the trade-fair industry. The bad news, these days are numbered. You can read what is needed now in Fischer's archive.
The two sides of bolderness! Interview with Heinrich Paravicini at Fischers Archiv

The two sides of bolderness! Interview with Heinrich Paravicini at Fischers Archiv

The newly elected president of the ADC Club has ambitious plans for his term of office. Fischer's archive knows what changes are in store for Germany's largest creative club.
Pleased about 4x win at 2019 iF DESIGN AWARDS

Pleased about 4x win at 2019 iF DESIGN AWARDS

The number of applicants reached a massive 6,400 entries from 50 countries, all of whom were hoping for the coveted seal of quality. Now the winners are set. The world's oldest independent design institution, IF ...
Portrait of Burkhard Müller. Someone who knows how to do digital

Portrait of Burkhard Müller. Someone who knows how to do digital

»Digital products should make consumers' lives easier,« says Burkhard Müller in an interview with Tagesspiegel. This is about much more than »making companies look pretty«...
Johannes Plass’ killer criteria talk for trade fairs at BrandEX 2019

Johannes Plass’ killer criteria talk for trade fairs at BrandEX 2019

The reasons for the extinction of major international trade fairs are many and varied. What all trade fairs have in common is ignorance of trends regarding relevance, content, and society. The problem: When trade ...
2019 Handball World Championship: New look n’ feel for the DHB

2019 Handball World Championship: New look n’ feel for the DHB

Germany will be hosting the 2019 Handball World Championship and the 2024 European Handball Championship, two major events within a relatively brief time. So, the German Handball Federation (DHB) is taking the ...
A logo wants to stop illegal fishing

A logo wants to stop illegal fishing

On 18 December 2018, a 30-year countdown started in Hamburg. The sad projection: By 2048 the seas will be empty. MUTABOR develops the new corporate design from FishAct. The NGO fights against overfishing and illegal fishing.
Driver of technology instead of driven by technology

Driver of technology instead of driven by technology

»Whining won't help!« Why does Heinrich Paravicini see the raison d'être of communication professionals and how to deal with technology in human creativity, he reveals on Horizont.net
News, trends, events, seminars: The All‑in‑One ADC app

News, trends, events, seminars: The All‑in‑One ADC app

Everything’s new at the Art Directors Club for Germany (ADC): Just recently, Germany's Club of creative minds elected Heinrich Paravicini as its new president and showcased a fresh corporate design. Now the ADC app ...
The best report in Switzerland… again

The best report in Switzerland… again

For the third time in five years, CLARIANT's Integrated Annual Report wins in the Swiss Annual Report Rating. The lead agency for the successful, holistic design concept is MUTABOR, who created the report together ...
The new serving president of the Art Directors Club for Germany: Heinrich Paravicini

The new serving president of the Art Directors Club for Germany: Heinrich Paravicini

MUTABORS co-founder and owner has accepted the role of president for the most important creative club in the German-speaking world. Paravicini’s presidency is also of great benefit to MUTABOR. Both the expanding of ...
The president speaks: Heinrich on the Art Directors Club’s vision

The president speaks: Heinrich on the Art Directors Club’s vision

Mutabor founder Heinrich Paravicini becomes the new president of the Art Directors Club Germany. How he intends to change the club ...
What’s the purpose of strategy? Marle-Maria Janßen explains

What’s the purpose of strategy? Marle-Maria Janßen explains

In an interview with the magazine New Business, it becomes clear that at the beginning of every strategy is the question of one's own identity.
Straight. Simple. Square. Daimler at the IAA Commercial Vehicles 2018

Straight. Simple. Square. Daimler at the IAA Commercial Vehicles 2018

IAA Commercial Vehicles 2018: After our team for communication in space had completed their work, the show team took the reins amounting to 93 shows for Mercedes Benz Vans & Trucks, 4 keynotes, 18 sessions on ...